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Free Press Journal changes masthead again — this time on International Human Rights Day

In the first two pages, contributors talk about human rights, inside are articles of prominent personalities talking about gender equality, current status of human rights in India, freedom of expression, etc. The idea is brought by Taproot Dentsu

On December 10, International Human Rights Day, Free Press Journal once again changed its masthead to draw the nation’s attention to the issues that deserve to be addressed.

On this day, it wants every one to read about and talk about our fundamental rights — the human rights that are the cornerstone of our democracy.

This is the fourth series. Free Press Journal started this movement on August 29, 2019, National Sports Day, by changing its 90-year-old brand name to Free Sports, followed by Free Food on October 16, World Food Day, and Free Child on November 14, 2019, Children’s Day.

Press freedom becomes crucial to measure the level of overall freedom in the country. Of the 180 countries in the Press Freedom Index, India ranks 140th. Thus Free Press Journal has taken this step to remind all about one of the most important rights of a democracy — freedom of expression — and remind people of their many other rights.

In its Human Rights edition, in the first two pages one will find its contributors talking about our human rights and looking at them from different points of view.

Inside are articles written by many prominent personalities.

Adman Prahlad Kakkar talks about gender equality, while actor Raveen Tandon writes about the current status of human rights in India, writer and TV personality Kunal Vijaykar writes about the freedom of expression, lawyer Zoru Bhathena writes about human rights and the environment, among many others.

There are plans to take this idea on social media, which is an ideal medium to add momentum, knowing the current state of the country’s mindset, especially the youth, Free Press has signed Isobar India as their digital partners, who are working on some big ideas that will add lots of fuel to the initiative in coming few days.

Abhishek Karnani

“Though we are in the business of journalism, we want to focus on addressing the issues at hand. In a world that is increasingly becoming more open-minded, India is being close-minded. Which is why talking about human rights has become the need of the hour. And though it is impossible to speak about every right, our attempt is to highlight some of the key rights that we, as a country, find thwarted,” said Abhishek Karnani, Chairman Director, Free Press Journal.

Santosh Padhi

The idea was brought by Taproot Dentsu. Santosh Padhi, Chief Creative Officer and Co-Founder, Taproot Dentsu, said, “Being from the creative industry I believe in the strength of creativity and its power to move people and change how they think. As a country, we are creatively gifted. But unfortunately, due to many religious and political agendas coming in our way, our creativity has been thwarted. The last few years have seen it taking a backseat. Both Taproot and I have, over the years, faced issues that endangered our basic right of expression — there are a number of political parties and religious groups that exist to exercise their right to thwart ours. So, this particular issue is close to my heart.”

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