LaLiga has announced Dream11 as the leagueâs official fantasy game in India. LaLiga is one of the popular football leagues in the world and features some of Europe's best football clubs such as FC Barcelona, Real Madrid FC, AtlĂ©tico de Madrid, Valencia CF and many more with some of the finest global talents in football, including 2019 Ballon dâOr winner, Lionel Messi, FIFA World Cup 2018 winner Antoine Griezmann and Eden Hazard to name a few.
Through this five-season partnership deal, till the end of the 2023-24 season, football fans in India will get an opportunity to engage deeply with the league and showcase their knowledge by creating their own virtual teams. The 7 crore+ users on Dream11 will enjoy an enhanced experience of creating a team and competing with each other.
LaLiga, Spainâs top division football league, is at the forefront of innovation and digital strategy in sports. Its commitment to adapting technology to football and the league to reach audiences through various platforms such as apps, gaming and eSports development, OTT and more have allowed LaLiga to transfer the emotion of football to millions of fans across the globe. The partnership with Dream11, the sports gaming platform, will allow LaLiga to connect further with fans and take the sport to a wider audience.
Jose Antonio Cachaza, Managing Director, LaLiga India, said, âWe are thrilled to announce our first ever regional partner in the Indian subcontinent, Dream11. As the best football league in the world, we have built expertise in using innovative technology to increase engagement with our fans across the globe. In India, fantasy sports have massive popularity and our association with the countryâs biggest fantasy sports platform will help us widen our reach and introduce many heroes of the league beyond Messi, Suarez, Benzema and more who already have a special place in our fansâ hearts.â
Harsh Jain, CEO and Co-Founder of Dream11, said, âWe are excited to partner with one of the leading football leagues in the world, LaLiga. Our association with LaLiga will help us deliver comprehensive and best-in-class fantasy sports experience to Indian football fans. Spanish football is all about skills and understanding strategies, which is central to creating a winning team on Dream11. We are certain that the thrilling matches of the league will keep the Indian football fans clued in."
The partnership will help LaLigaâs popularity grow in India by increasing consumption of the league by taking fans closer to all the action.