Dettol enters multi-surface disinfectant market in India, launches Dettol Disinfectant Spray

Hygiene brand Dettol, from health and hygiene company RB, is all set to elevate the home cleanliness regime in India with the launch of Dettol Disinfectant Spray. Dettol Disinfectant Spray is a multipurpose, one-stop solution which can be used on different surfaces to protect from 100 illness-causing germs.

This is the first time that the Indian market is being introduced to the concept of disinfection across soft and hard surfaces. Millennial mothers are increasingly becoming aware of the importance of hygiene, searching for convenience owing to their busy lifestyles, and, at the same time, are looking for cost-effective, value-for-money products.

Independent research revealed that:

• 80% of women think that their homes are clean and germ-free

• 70% of women think that the sofas and curtains in their homes are germ-free

Pankaj Duhan, Chief Marketing Officer, RB South Asia Health, said, “We are excited to introduce an all new-category in surface disinfectant segment in India with the launch of Dettol Disinfectant Spray. Dettol, over the years, has been a driver of change to help mothers protect her loved ones at home, hence we conducted a research to understand their cleanliness regime and mindset. Interestingly, our independent research revealed that 70% of mothers believe cleaning is equivalent to germ-free. Dettol Disinfectant Spray is an ideal offering for these proud Germaphobe mothers who are conscious about maintaining a germ-free environment at home.”

This multipurpose disinfectant cleaner for home is recommended by the Indian Medical Association (IMA) as it helps in killing cold and flu viruses, including the H1N1 virus. The spray is highly versatile and can be used on both hard and soft surfaces inside homes, leaving everything clean and fresh.

#CleanIsNotGermFree is a holistic, multi-touchpoint campaign that will establish Dettol Disinfectant Spray as a one-stop solution for a germ-free home. As part of a 360-degree approach, the campaign will be available across all digital, social and TV channels, sparking conversations and engaging with consumers.

The product is available in two fragrances, Original Pine and Spring Blossom in 170gms bottle priced at introductory price of Rs 159.

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