Giving wings to small dreams, Colors Tamil and Studio Next have dedicated this unique edition of the globally popular television game show KBC to women who always put the dreams of their loved ones ahead of their own. To be hosted by the evergreen Radikaa Sarathkumar, ‘Kodeeswari’ powered by Nippon Paint, Arun Excello and RIN with Kotak Mahindra Bank as Banking Partner and Tamil Matrimony App and Helo App as Special Partners, will premiere on December 23 at 8 pm only on Colors Tamil and Viacom18’s video-on-demand platform VOOT.
“The Tamil market is an incubator for path breaking content, be it in films, art, print or television. Colors Tamil has, since its inception, pushed the boundary in terms of innovative content – through the stories we tell and through the way we tell them,” said Ravish Kumar - Head, Regional Entertainment Cluster, Viacom18. “How apt a homage to the culture and ethos of this market that one of the world’s most successful format shows ‘Who Wants To Be A Millionaire’ will go in for a global first with an all-women version on Colors Tamil. Because we at Colors Tamil believe that hearts which beat for others, should not forget to beat for themselves.”
Anup Chandrasekharan, Business Head – Colors Tamil, said, “It gives us great pleasure to put together this experiential stage that will empower women who are smart, aware and knowledgeable. We have had an overwhelming participation from the Tamil speaking women across the nation whose life stories are heroic in their own unique way. While the format of the game remains unchanged, our endeavour is to encourage strong willed women to challenge stereotypes and emerge victorious. We are happy to have onboarded the indomitable superstar Radikaa Sarathkumar in this journey who will multitask as a host, a friend and a guide.”
Kodeeswari is produced by Studio Next, the production house of Sony Pictures Networks. Studio Next holds the license of the format, for all Indian languages and has produced more than 1,800 episodes of the show across nine languages.
Indranil Chakraborty – Head, Studio Next, said, “This year Studio Next is completely in charge of this iconic show across the languages, making Tamil the 6th launch for the year 2019. While the game has been evolving through the years, this is the first time we are going to have an all women contestant show in Kodeeswari. This season will give all the women a great opportunity to take the front seat and drive their dreams forward with their knowledge.”
Colors Tamil viewers can now download the Voot app and Watch, Play Along and Win every day! This time around Voot gives the digital audiences a chance to not only win Gold Coins everyday with “Watch and Play Kodeeswari on Voot” but also gives them a shot at reaching the Kodeeswari Hotseat - a real time opportunity for highly engaged fans to reach the Hotseat via Voot’s interactivity gameplay. Upping the entertainment experience further for the digital natives, Voot will also bring to life exclusive videos showcasing the contestants stories.
Leaving no stone unturned for the promotion of the show, Colors Tamil has designed a 360-degree marketing and promotional campaign with touchpoints across On-ground, Outdoor, Radio, Print, Cross channel and Digital.