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CNN-News18 partners with Smile Foundation for #DilliKiHawaBadlo campaign

The aim of the campaign is to educate children to act on day-to-day activities and bring about a change at the ground level to combat pollution

Continuing with its motto ‘On Your Side’, CNN-News18, in partnership with Smile Foundation, launched a state-wide awareness campaign #DilliKiHawaBadlo. The campaign was geared at educating children to act on day-to-day activities and bring about a change at the ground level.

Endorsed by top schools across the capital, the initiative is aimed at stressing the importance of individual contribution towards curbing air pollution.

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It is alarming that of the world’s 30 most polluted cities, 22 are in India. New Delhi, one of the most polluted capitals in the world, again witnessed record-high levels of air pollution earlier this season, forcing schools to be closed.

Basant Dhawan, CEO, English & Business News Cluster, Network18, said, “Air pollution has become a serious environmental and public health emergency. We, at CNN-News18, have always believed in raising relevant issues and creating impactful conversations to drive change. Through this initiative, we aim to mobilise the society with children as the change agents. We are focused on creating a steady drumbeat around such burning issues and with such campaigns, we are going beyond television to speak directly to our viewers.”

Santanu Mishra, Co-founder and Trustee, Smile Foundation, Smile Foundation, said, "Our ChildforChild programme seeks to inculcate a conscience and value system in the children so that they grow up to become responsible citizens and change-makers. Through #DilliKiHawaBadlo, we conducted workshops on air pollution, which included both awareness on the issue, as well as ways to protect themselves and the planet. Simple actions like planting trees, curbing plastic use, recycling waste, etc., that can be carried out by students were discussed. We thank CNN-News18 for this collaboration in helping us bring to light such an important issue."

Given that children are highly receptive to change, the campaign primarily focused on inculcating a behaviour change at an individual and household level through continuous education and awareness.

In a month-long outreach, the initiative received overwhelming participation from top schools of New Delhi such as Sardar Patel Vidyalaya, Air Force Bal Bharti, Delhi International School among others. The experts from Smile Foundation conducted workshops with hundreds of students.  CNN-News18 distributed anti-pollution masks and engaged with over 700 individuals, including students, teachers, support staff and parents to help them stay healthy while outdoors

So, let us join hands and take a pledge to make New Delhi’s air cleaner and healthier.

Watch #DilliKiHawaBadlo on CNN-News18 on December 4.

Smile Foundation is a national level development organisation reaching out to more than 600,000 underprivileged children, youth and women directly every year through more than 250 welfare projects on subjects such as education, healthcare, youth employability, and women empowerment across 25 states of India.

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