BBDO India has appointed Priyanka Rishi as General Manager and Executive Vice President to head the Mumbai operations. She will report to Suraja Kishore, CEO, BBDO India.
Rishi has 18 years of experience working with agencies like Ogilvy, Publicis, JWT, Mudra and Taproot Dentsu.
She spent over a decade with Ogilvy at the start of her career where she worked with leading brands including KFC, Kelvinator, Ponds, Limca, Fanta, Kinley, Sprite, Kotak Mahindra, Dove, Huggies and Kotex. Over the years she has led brands such as Lux, Godrej Appliances, Godrej Security Solutions, Philips, Facebook, Mahindra & Mahindra amongst others.
A Sociology graduate from Miranda House, she enjoys analyzing cultural & consumer trends across industries, and as an explorer at heart, she moved to Goa and experimented with idea-centric art with social messaging to challenge her creative instinct.
Her passion for ideas and eagerness to paint a larger canvas yet again has led her back into the advertising world, a place she likes to call home.
Commenting on Rishiâs appointment, Kishore said, âAgencies of the future will be shaped by people who can dig their experience as big data and can use their intuition to latch onto possibilities of tomorrow- Priyanka is one such rare talent that we are delighted to have discovered.Â A thorough bred professional who has under her belt 18 years of big data on building brands and business, she took time off to deepen her intuitive side through art. When I met her, I was infected by her clarity and conviction in expanding her canvas by reimagining the business of advertising.â
Josy Paul, Chairman and CCO, BBDO India, added, âWe are thrilled to have Priyanka join the leadership team at BBDO India. Priyanka is an artist, strategist and business leader all rolled into one. Breakthrough brand thinking is in her blood. Her ability to sense the world and the moment gives us the edge as we explore the future of our creative business. Priyanka is our lead guitarist. Sheâll play the lead.â
Rishi said, âIt is a privilege to join the agency which has created some of the most memorable work of our times. Whatâs even more exciting, is that Josy and Suraja are not content to sit on past glory - they want to shape the future of brands and businesses. Their vision, candidness and focus on creating an energetic work culture inspired me to partner them in this journey.â