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B-town celebrities join National Geographic’s ‘Planet or Plastic’ #DebrisTrackerChallenge through plogging

To get support on the on-going research, National Geographic is urging individuals to join the challenge, using the Marine Debris Tracker app, which allows individuals to collect the plastic trash and track the items that are being collected

As part of National Geographic’s multi-year global initiative ‘Planet or Plastic?’, a women-led team of experts is documenting movement of plastic waste from source to sea along the river Ganga in Bangladesh and India.

To enable participation from individuals to support the on-going research, National Geographic is urging individuals to join the #DebrisTrackerChallenge, using the Marine Debris Tracker app, which allows individuals to collect the plastic trash and track the items that are being collected.

The #DebrisTrackerChallenge has witnessed support from Bollywood celebrities such as Sonu Sood, Neha Dhupia, Ali Asgar, Chetan Bhagat and Moni Roy, among others who collected and tracked plastic items in the Marine Debris Tracker app while plogging — a growing exercise trend that is good for both, environment and individuals’ health. These personalities showed support to the cause on the social media, and further encouraged their followers to keep the environment clean while promoting fitness.

Co-designed by National Geographic’s global explorer, Jenna R. Jambeck, the Marine Debris Tracker is an open-data citizen-science tool to track footprint of global plastic litter. The app is used to compile global data on the amount, distribution and type of debris observed or collected by users. The user simply needs to download the app and capture data by adding the waste to the database while enabling public involvement. The app is available on Android and iOS. This information gathered using the app is helping build a better picture of marine debris around the world, which could help inform strategies and policies to combat the problem.

National Geographic Partners LLC (NGP), a joint venture between the National Geographic Society and Disney, is committed to bringing the world premium science, adventure and exploration content across an unrivalled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo Wild, Nat Geo Mundo, Nat Geo People) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses.

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