AdLift, the digital marketing agency, has appointed Ranadeep Chakravarty as Chief Creative Officer. He will be heading the Mumbai office and report directly to CEO Prashant Puri. Prior to AdLift, he was Senior General Manager, Marketing at Network18 group.
Chakravarty brings with him over 19 years of experience in brand marketing, mainline and digital advertising. Prior to joining AdLift, he was at the forefront in leading creative and brand strategy duties at various MNCs and Indian agencies, namely Bates Worldwide, Rediffusion, Madison, Rediff.com, LK Saatchi & Saatchi and Network18 to name a few.
Puri said, âWe are happy to have Ranadeep on board. The way AdLift is growing, it has become imperative to welcome experienced minds like Ranadeep who can lead from the front. I am sure his vast experience will help us in creating new benchmarks for our clients. I would like to welcome him on behalf of the AdLift family and look forward for some innovative campaigns.â
Chakravarty (popularly known as Rono), says, âAdLift has shown great success rate in the past few years. Their client list is a conversation starter in the industry. Iâm privileged to be part of the team. Canât wait to work alongside some of the brightest minds in the business to create more brand love.â