Zee Live forays into kids' genre with BasicFirst Presents KODE

Zee Live, the live entertainment and IP vertical of ZEEL, is diversifying its IP portfolio with its first foray into the children’s genre. BasicFirst Presents KODE (Kids of Digital Era), a sci-tech festival, will be held in Mumbai on December 14 and 15, and in Bangalore on December 28 and 29.

With Zee Live’s BasicFirst Presents KODE sci-tech festival for kids of digital era, the Zee Group, for the first time, is aiming to adapt to the digital natives’ tastes and habits and provide them with a platform to inspire learning and curiosity in the field of science and technology.

Zee Live has curated KODE to set free the minds of children aged two to 14. It is a festival for children to understand, explore and experience the world of science and technology. The festival will include:

• Professionally curated, age-specific workshops, including math and science board games.
• Smart Cities: Reimagine the world and AR/VR art workshops for children aged two to five.
•  Workshops on robotics, smart fabric creation, superhero mechatronics, drone building, crypto/blockchain, etc., for children aged five to nine.
• Workshops on automotive aeromodelling, building smart cities, material science, app making, astronomy, etc., for children aged nine to 14.
• An open kitchen for food chemistry experiments.

BasicFirst, the presenting partner, and KODE share a common vision: to encourage today’s digital native children to understand science and technology by making it fun.

Swaroop Banerjee, COO, Zee Live, said, “As a media and technology group, we are focussed on creating engagements through Zee Live that matter to the everyday life of our viewers and consumers. We are excited to foray into the world of kids two-14, while curating what we propose will be the nation’s first Science and Technology Festival. We spent the last year carefully researching every aspect of this festival, the incredible speed of adaption to technology of our young digital natives, the increasing evolution of screens, sensor and voice based technology in their lives combined with how they use it almost as a language to communicate and curate their dreams. What is exciting for us is the quality of engagement here from robotics to lab sciences, drone tech to coding and the fact that the age bracketing of segments will help the parents and kids choose the experience.

Randhir Kumar

Randhir Kumar (Founder & CEO, BasicFirst), said, “Solving students’ doubts via technology is the ultimate objective of our company. We created a few innovative path-breaking tech-oriented products to address student’s problems, queries and doubts. Our association with Zee Live (KODE) is based on a problem-solving approach intended to bring passion towards digital young minds, which would create a more justifiable academic future for students. Sci-tech fests like KODE would certainly help students to generate interest among digital aspects to discover more about Science and Technology.”

BasicFirst is a technology-based e-learning platform with a focused approach towards providing quality education, guidance and support to help students excel in their academics and competitive exams.

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