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UK’s protein brand ‘Myprotein’ enters Indian market

The brand’s strength is localisation and it would create products specifically for Indian customers and their needs

UK’s sports and nutrition brand ‘Myprotein’ has marked its entry into India with a strategic partnership with MSM Retail Pvt Ltd. The company established a warehouse with a robust distribution network in place to provide quicker delivery services, reducing the average wait span for customers from 25-30 days to 3-5 days.

Myprotein offers a wide range in sports nutrition with core products such as whey protein, casein, bcaa, glutamine, etc. The brand’s strength is localisation and it would create products specifically for the Indian customers and their needs.

Esha Singh, General Manager, Emerging Markets, Nutrition & Beauty brands, said, “India is a key market for Myprotein and demand for the products has increased over the years, but due to limited availability, customers had to order products from the UK, which meant a long delivery time. Myprotein now has an official warehouse in Gurugram to deliver the same assurance of quality and authenticity, which is enjoyed by millions of customers worldwide and we are determined to continue to increase our investments in India over the next few years. This will help us to bring more efficiency into our delivery processes as well as lessen the delivery time for our customers. We have eased the process of payment by providing local friendly options such as net‐banking, e‐wallets, local credit and debit cards.”

She added, “Supporting the government’s initiative over the next few years, we will look at increasing our footprint in India. We have already started sourcing at various levels in India for our requirements across the business, which will contribute to employment and development in the country.”

‘Myprotein’ aims to connect and inspire people to believe in their fitness potential, and also provide them with the means to achieve their goals. Currently, ‘Myprotein’ products are available at ‘Myprotein’

‘Myprotein’ caters to the citizens of more than 70 countries. It has consolidated its position as a leading digital-first brand with an active engagement of 8 million customers worldwide.

‘Myprotein’ was established with the vision to empower each individual to achieve their health and fitness objectives by making available high-quality nutritional products. It was acquired by British e-commerce company, The Hut Group, in 2011. The group operates over 100 international websites selling fast-moving consumer goods (FMCGs) directly to the consumers through its proprietary e-commerce platform.

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