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TV News witnesses 2.5x surge in viewership on Ayodhya Verdict day

Aaj Tak leads Hindi news genre as channel’s viewership grew 4x as compared to 4-week average. Republic TV remains most watched channel among English news channels while India Today grew 3.5x

The day the Supreme Court delivered its verdict on the Ayodhya land dispute, TV news channels witnessed more than a 2.5x surge in their viewership. While Hindi news TV grew 2.5x, English news TV registered a 2.7x growth on November 9, 2019, when the apex court pronounced the historic judgement.

The long-awaited verdict also got the country glued to their television sets as the Hindi TV news genre saw a major uptick in viewership with most channels seeing an increase between 100% and 300%.

According to data released by BARC India for Week 46 (Nov 9-15, 2019) TG: HSM 15+, overall Hindi TV news impressions increased by 149% to 270287, from a 4-week average of 108424. The genre was led by Aaj Tak that witnessed about 4x growth in its viewership over the last 4-week average while ABP News and NDTV India grew about 3.5x.

HSM 15+

AVG 4 Wks (Saturdays)

09-11-2019

Growth

Channel

Impressions'000

Hindi News

108424

270287

149%

Aaj Tak

14989

59074

294%

ABP News

10677

37637

253%

India TV

13584

28087

107%

News18 India

13127

27410

109%

Zee News

10250

25830

152%

Republic Bharat

10215

24588

141%

News Nation

7294

13741

88%

News 24

5335

10551

98%

TV9 Bharatvarsh

5765

8518

48%

NDTV India

2190

7618

248%

English news:

Republic TV retained the top position among English news channels while India Today witnessed maximum surge in its viewership. India Today grew 3.5x on the verdict day compared with 4-week average.

According to the BARC India data for Week 46 (Nov 9-15, 2019) TG: All India AB M 22+, Republic TV had almost double the viewership of the No. 2 channel on the verdict day.

India AB M 22+

AVG 4 Wks (Saturdays)

09-11-2019

Growth

Channel

Impressions'000

English News

313

834

166%

Republic TV

82

278

237%

Times Now

63

140

121%

DD India

46

118

156%

India Today Television

26

92

251%

CNN News18

32

73

128%

NDTV 24x7

20

61

208%

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