Times OOH adds modular promo set-up to Mumbai airport portfolio

Outdoor advertising agency Times OOH has added a new modular and prefabricated promotion set-up to the 700+ media options in its Mumbai airport OOH portfolio. This new plug and play set-up will offer advertisers a unique proposition to install an OOH set-up minus hassles of production time or cost.

Dhanraj Israni, Product Head, Airports, at Times OOH, said, “When we were designing the Plug & Play modular promo concept, one of the inherent challenges we wanted to address was of production time and cost for clients who have limited time in hand to execute campaigns and do not want to invest in the set-up cost. This concept not only offers clients an engagement opportunity, but it takes only a few hours to set up as it is prefabricated. It can be customised to the brands creative guidelines as it offers a backlit and a digital unit for customised creatives as per campaign alongside other equipment essential to run the promotion. It is apt for lead generation and sampling activities as well where clients want to engage with the airport audience and can be set up at strategic locations in the captive environment.”

The world finals of RedBull BC One, the one-on-one breaking battle, took place in Mumbai on November 9. This year’s Red Bull BC One campaign was hosted in partnership with Times OOH, and saw massive success as more than 300 participants were welcomed at the RedBull BC One kiosk at the T2 International Airport and escorted to their destinations. The brand opted for the latest Plug & Play concept and received all international participants of the competition at a strategic convergence point at the exit of the terminal to get them registered and align them for the next step.

Established in 2005, Times OOH provides a national network of comprehensive and customised OOH solutions to advertisers, giving them the flexibility to target mass as well as niche segments. It also owns exclusive advertising rights at properties like the airports, Metro rail, bus shelters and other street furniture, across Delhi, Mumbai, Bengaluru, Indore, Trichy, Coimbatore and Mauritius.

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