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TheSmallBigIdea bags digital and social media duties for Maddock Films’ ‘Bala’

The agency will manage social media accounts, digital partnerships and influencer activities for the film

Full service digital agency TheSmallBigIdea has been awarded the digital and social media mandate for Maddock Films’ upcoming movie ‘Bala’, following a multi-agency pitch.

As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the film set to release on November 8 across India. The film tells the story of Bala, a character played by Ayushmann Khurrana, who is balding prematurely and how he copes with the situation.

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film. The agency will be in charge for strategising and executing digital-first video concepts with the actors of the film to create engagements and interactions across social media platforms. In addition to this, TheSmallBigIdea will be responsible for conceptualising and implementing social media campaigns across Facebook, Twitter and Instagram.

Harikrishnan Pillai

Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, said, “With Bala, TSBI hits a hattrick with Ayushmann Khurranna films. It’s our first with Maddock Films and the experience has been wonderful. It’s extremely encouraging to work with a driven and passionate team. Our campaign ‘Bala Bechara’, encompasses the essence of the film which will see the cast, publishers and influencers come together to create enriching content experience.”

A spokesperson from Maddock Films, said, “TheSmallBigIdea has previously promoted movies such as ‘Badhaai Ho’, ‘Junglee’, ‘Judgementall Hai Kya’, ‘Jabariya Jodi’ and ‘Dream Girl’. This was an impressive line-up and we had enjoyed seeing these campaigns. They have not only been innovative but also extremely driven in their approach. We look forward to a great partnership.”

TheSmallBigIdea provides services such as social media management, video content production, digital media planning and buying, social listening and ORM services, augmented and virtual reality among other ancillary marketing services. Recognised for their propriety creative-tech tool ACE, ‘TheSmallBigIdea’ has enabled brands to arrive at campaign messaging by integrating insights from social sentiments and enterprise data.

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