Saurabh Baishakhia has joined Usha International as the President of its Appliances Business which includes both home and kitchen appliances. He will be based at the company’s Head Office located in Gurgaon.
With more than 25 years of experience in the consumer durables industry, Baishakhia has led P&L responsibility of various businesses functions including product management, sales and marketing, service and sourcing amongst others.
Having put in stints at LG Electronics and Orient Electric, he has diverse experience spanning a multitude of roles. At Usha, his focus would be to increase deeper market reach with increased visibility of the brand across all channels.
A proponent of product experientials, Baishakhia intends to connect with the consumer through various medium, offline and online, to ensure that Usha products deliver the best consumer experience to all its users.