Footwear and apparel company Reebok has announced that from the beginning of 2020, it will unify under one brand logo and wordmark, leveraging its most recognisable and distinguished assets â the Vector logo and âdrop-Râ wordmark.
The wordmark and logo will be fully integrated across all Reebok sport and lifestyle products, including footwear and apparel, while an exclusive early release of sport styles featuring the Vector logo will be available this month. This evolution shines a spotlight on Reebokâs proud heritage, connecting its rich legacy to its exciting future.
âAt Reebok, our mission is to be the best fitness brand in the world. We live at the intersection of fitness and fashion, and our product is a reflection of that connection,â said Matt OâToole, Reebok President. âAs we continue to differentiate ourselves, weâre blurring the lines betweenÂ our entire portfolio of performance and lifestyle productsÂ even more so to give our brand one unified presence and voice.â
âUnder a unified banner, all of our products and experiences will tell a single story that is clear and consistent,â said Karen Reuther, VP of Creative Direction. âThe Vector was created as a logo version of the iconic Reebok side stripes and cross-check design that dates more than 50 years. Itâs compelling, dynamic and powerfully linked to some of our greatest cultural moments.â
The Vector logo was first introduced in 1992 and has been used in various forms since, most recently on Reebok heritage and lifestyle products. The new Vector logo is an updated, subtle modern evolution of the original. The Reebok Delta logo, which was first introduced on product in 2011, will continue to be used on select product, including CrossFit and UFC-branded Reebok apparel.