Nando’s, the South African chain of casual dining restaurants known for its flame-grilled PERi-PERi chicken and Afro-Portuguese cuisine, has launched an innovative marketing campaign for the opening of its 10th restaurant at Ambience Mall, Gurgaon.
The brand has taken experiential marketing a notch higher with giant installations and vibrant graffiti to showcase the journey of the brand and create disruption among the mall customers.
The brand has placed an enormous egg with ‘Hatching Soon’ etched on it at the mall atrium to create a sense of curiosity among people. To unravel the story, the egg would be hatching on the day of the launch with the Nando’s Cockerel coming out in display.
The brand has created a 90x15 feet incredible wall graffiti with bright colours in the parking lot of the mall, depicting the Nando’s brand story in an engaging way.
“Nando’s has always been a young and lively brand and this is showcased through our marketing initiatives. We’ve taken a unique approach that will create a sense of intrigue among customers,” said Sameer Bhasin, CEO, Nando’s India.
Nando’s has previously run some tactical clutter-breaking campaigns using humour and wit for their restaurant openings and new product launches.