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Mirum India bags digital marketing automation mandate of Joyalukkas

Mirum will set up different studios — email, mobile, social and advertising — for the jewellery brand

Mirum India, a digital marketing solutions agency, has won the mandate for marketing automation services for Joyalukkas Jewelry.

Mirum has come on board as a strategic digital and implementation partner for entire Salesforce Marketing Cloud stack.  Mirum will be responsible for setting up of an email studio, mobile studio, social studio and advertising studio for the jewellery brand. Mirum will also facilitate integration of Marketing Cloud with other external systems, such as Joyallukas’s e-commerce portal; point-of-sale solution; and its loyalty program.

Mihir Karkare

Mihir Karkare, EVP, Mirum India, says, “We are thrilled to work with one of the biggest jewellery brands in India. Marketing Automation is the future of digital marketing and every consumer-centric brand will need to have a marketing automation platform in the near future. As a Salesforce Gold Consulting partner, with 8+  years of experience and having done close to 80+ implementations of the marketing cloud stack, we are confident of delivering best-in-class solution for Joyalukkas.”

Joyallukas is a jewellery chain with over 160 retail outlets in 14 countries.

As a consumer-centric brand, Joyalukkas believes in engaging with its large consumer base using contextual and personalised communication across all digital channels, such as email, SMS, social channels, mobile, etc.

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