Mentos, the mint and fruit chewy brand from the house of confectionery major Perfetti Van Melle, has rolled out a campaign, CompliMentos, in India. It is part of Mentos’ Global brand proposition ‘Who says no to Mentos’ and will be active in India during November and December.
Limited edition CompliMentos promotion will see every Mentos roll feature a light-hearted compliment pre-printed on the pack, perfect for sharing with friends, family or even connecting with strangers.
The CompliMentos campaign builds on the insight that sharing compliments is a great way to connect. Fun comments like ‘You and I are Mint to be’, ‘You are the sweetest part of my heart’ are just some examples of the several different CompliMentos pre-printed on the pack, bound to add sweetness to conversations between friends, family and even new acquaintances.
Rohit Kapoor, Head, Marketing at Perfetti Van Melle India, said, “Mentos as a brand always inspires fresh connection and the new limited-edition campaign shall strengthen it further. As a product, Mentos has enjoyed great adulation from Indian consumers. With this new introduction, we hope to help start great conversations via exchange of compliments printed on the wrapper. This campaign shall also be supported on Digital and on-ground medium.”
The launch is being supported with heightened visibility in Modern Trade channel apart from the digital and social media engagements. A specific digital video highlighting the campaign has been created and this video will be promoted as part of the digital engagement.
For a limited time, consumers can visit the Mentos India website wherein they have the option to personalise the Mentos rolls with messages and send to their friends and family.