After announcing a conditional merger between its global content practice MediaMonks and Delhi-based production company WhiteBalance yesterday in Delhi, Martin Sorrell today announced the opening of S4Capital’s media consultancy arm MightyHive’s new office in Mumbai, as the company continues expanding its presence in the Asia Pacific (APAC) region.
MightyHive has already established offices in Auckland, Bangkok, Hong Kong, Jakarta, Melbourne, Seoul, Singapore, Sydney, and Tokyo. The Mumbai location will allow MightyHive to extend the sales and service of its integrated programmatic buying and analytics approach into India, a key area of programmatic growth.
MightyHive provides consulting and services in the areas of media operations and training, data strategy, and analytics to help marketers and agencies fully realize the potential of advanced marketing and advertising technologies. MightyHive’s solution helps advertisers take greater ownership of their platform relationships, enabling more transparency and agility as they work to address increasing consumer demands for relevance.
The company plans to build a full-service team in India over the coming months.
“To help our clients in India take greater control of their programmatic operations, it’s critical to provide them with local talent,” said Pete Kim, CEO and Co-Founder of MightyHive. “India has the fastest growth in digital ad spend in the Asia-Pacific region. Marketers are ready for solutions that help them keep pace with changes in data and technology.”
“For India, MightyHive’s mandate is to deliver absolute transparency to both advertisers and their support system,” said Smita Salgaonkar, Country Manager for MightyHive in India. “In partnering with us, our clients find comfort in understanding what works and what doesn’t, are quick to respond to changes in the market, and are more confident when investing in technology, creative and media.”