There has been a rise in cases of adults falling prey to the perils of mixing sex and technology. With more and more young couples filming their moments of intimacy on their smartphones, the number of people becoming vulnerable to voyeurism and pornography is increasing. What’s more shocking is the recorded moments of intimacy often leads to blackmail and insinuation.
Manforce Condoms explores another angle of ‘safe’ in its latest campaign, and just like the previous one, this campaign also brings to light yet another shocking fact that in most of the cases, the videos of intimate moments are circulated by none other but the ex-partners.
The campaign not only highlights this appalling fact but also urges the victims to not hesitate in approaching the Cyber Crime Cell. The prevalent laws will not only help the victims put an end to their silent suffering but will also encourage others trapped in a similar situation to take action. The bigger message Manforce wants to send out is when it is about those intimate moments, don’t put yourself in a compromising position and simply #ShutThePhoneUp.
Rajeev Juneja, CEO, Mankind Pharma, said, “As a responsible brand, we take pride in sensitising couples about safe sex. This time we have a strong message to those who trust their partners blindly and later fall prey to their blackmailing. And how they can save themselves from further victimisation by taking help from the right authority.”
The #ShutThePhoneUp 3.0 campaign has been conceptualised and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon. “People don’t know that there are laws to safeguard their rights, and hence many sex crime cases go unreported. When Akashneel came up with this brilliant idea, we were clear that we wanted to spread this awareness through the courage and belief of one such victim. She gathers courage to approach the right authority at the right time to protect her rights,” says Subroto Pradhan, Managing Partner, ADK-Fortune.
Beyond the film, Manforce also educates about the existing laws and sections to protect the victims in similar situations.
Client: Mankind Pharma
Mankind MD & CEO: Rajeev Juneja
Mankind Team: Joy Chatterjee, Eshita Goswami
Agency: ADK Fortune Communications Pvt. Ltd.
Managing Partner: Subroto Pradhan
Former NCD: Akashneel Dasgupta
Creative: Ravi Mishra, Akashneel Dasgupta
Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee
Production House: Elements
Director: Vivek Das Chaudhary