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Manforce unveils #ShutThePhoneUp 3.0 campaign, asks people not to be silent victims of sex crimes

Crafted by ADK Fortune Communications, the campaign urges victims to not hesitate in approaching the Cyber Crime Cell. The bigger message is when it is about those intimate moments, simply #ShutThePhoneUp

Click on the Image to watch the TVC.

There has been a rise in cases of adults falling prey to the perils of mixing sex and technology. With more and more young couples filming their moments of intimacy on their smartphones, the number of people becoming vulnerable to voyeurism and pornography is increasing. What’s more shocking is the recorded moments of intimacy often leads to blackmail and insinuation.

Manforce Condoms explores another angle of ‘safe’ in its latest campaign, and just like the previous one, this campaign also brings to light yet another shocking fact that in most of the cases, the videos of intimate moments are circulated by none other but the ex-partners.

The campaign not only highlights this appalling fact but also urges the victims to not hesitate in approaching the Cyber Crime Cell. The prevalent laws will not only help the victims put an end to their silent suffering but will also encourage others trapped in a similar situation to take action. The bigger message Manforce wants to send out is when it is about those intimate moments, don’t put yourself in a compromising position and simply #ShutThePhoneUp.

Rajeev Juneja, CEO, Mankind Pharma, said, “As a responsible brand, we take pride in sensitising couples about safe sex. This time we have a strong message to those who trust their partners blindly and later fall prey to their blackmailing. And how they can save themselves from further victimisation by taking help from the right authority.”

The #ShutThePhoneUp 3.0 campaign has been conceptualised and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon. “People don’t know that there are laws to safeguard their rights, and hence many sex crime cases go unreported. When Akashneel came up with this brilliant idea, we were clear that we wanted to spread this awareness through the courage and belief of one such victim. She gathers courage to approach the right authority at the right time to protect her rights,” says Subroto Pradhan, Managing Partner, ADK-Fortune.

Beyond the film, Manforce also educates about the existing laws and sections to protect the victims in similar situations.

The TVC:


Client: Mankind Pharma

Mankind MD & CEO: Rajeev Juneja

Mankind Team: Joy Chatterjee, Eshita Goswami

Agency: ADK Fortune Communications Pvt. Ltd.

Managing Partner: Subroto Pradhan

Former NCD: Akashneel Dasgupta

Creative: Ravi Mishra, Akashneel Dasgupta

Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee

Production House: Elements

Director: Vivek Das Chaudhary

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