Leo Burnett India bags creative mandate for Jaquar 'Artize'

Jaquar Group, the bath fittings major, has appointed Leo Burnett India to handle the creative mandate for Artize, the luxury bath brand from the group. The mandate will be handled by the Leo Burnett Gurugram office.

 “Artize, the luxury bath brand from Jaquar Group, is witnessing a metamorphosis. As a team, we are all set to take this brand to the next level of consumer experience. I am very happy to have Leo Burnett as our communication partner in this journey,” said Ranbir Mehra, Director Jaquar Group.

“Advertising agency is a crucial link between company and customer. We are glad to have Leo Burnett on board as our communication partner for brand Artize. I am sure industry is all set to see some superlative and out of the box brand ideas for the bathroom industry,” said Sandeep Shukla, Global Marcom Head, Jaquar Group.     

Dheeraj Sinha, Managing Director India and Chief Strategy Officer, Leo Burnett South Asia, said, “Jaquar is a name that is synonymous to its category. We are very excited to partner with them to tell the story of Artize and help the brand connect with a wider audience.”

“It is special to partner a home grown legacy brand that has made very strong inroads in the premium and luxury segment. We look forward to working with the team to build on the success of Artize and take it to the next level of growth,” said Samir Gangahar, President, North.

Artize believes in providing elegant and distinctive bathing solutions where design, technology and talent amalgamate to create masterpieces of impeccable quality. The products under brand Artize are crafted for luxurious bath spaces.

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