Furniture subscription company Furlenco has released two digital ad films on their YouTube, Facebook and Instagram pages exemplifying the brand’s philosophy of going against the tradition of owning things. In the same spirit, the films defies the notion that ‘good things take time’ and convey how with Furlenco, #SomeGoodThingsComeEasy. The campaign has been conceptualised by Furlenco’s in-house creative team.
The first film shows a young bachelor getting ready for a road trip for some me-time. Things take a U-turn when his family turns up at his door to surprise him for Diwali. It goes on to show how he plays it smart and quickly gets a furniture subscription to transform his bachelor pad to make it comfortable for his loved ones. The second film is about a young daughter worried about the money being spent on buying things for the house. She then gets a Furlenco furniture subscription and gives her mother what she wants without spending on yet another ‘thing’. Two more films will be released in November 2019.
Ashwin Venkatraman, Chief Operating Officer, Furlenco, said, “Urban millennials are practical. They believe in living in the moment and are not interested in owning expensive things. For them, it is important to be smart and live a life that prioritises their comfort. And subscription as a way of life suits that mindset. Our new ad films aptly convey our philosophy of renting over buying and show how it can save time, effort, and money without compromising on quality or aesthetics.”
Furlenco is an online-only furniture company catering to the lifestyle aspirations of contemporary urban Indians in an unmatched way. It is a rental company and offers high-quality and trendy furniture on a monthly subscription basis. With value adds such as 72-hour delivery, free relocation and free cleaning, the brand solves the hassles that typically come with buying and owning furniture. Their offering is targeted at a generation that doesn’t always believe in conventions or the need to ‘settle down’ to live their best life. For millennials, friends are as important as family, me-time is sacrosanct, and money is better spent on experiences rather than things.
From a handful of orders in the first year to having furnished about 90,000 homes, Furlenco has grown from strength to strength. The company aims to achieve subscription revenue of Rs 2000 crore by the year 2023.