Insights-driven digital solutions agency Hashtag Orange has appointed top executives to diversify its operations in India. The Gurugram based digital solutions agency has appointed Gaurang Menon as Creative Chief and Vineet Gambhir as Director – Client Servicing and Strategy. Both would be based at Gurugram.
The newly appointed senior leadership team at Hashtag Orange brings in extensive and diverse market experience and domain expertise across creative, media planning and integrated digital strategies. This move has allowed Hashtag Orange to diversify its offerings, and the insights-driven digital solutions agency is now ready to expand and grow its digital solutions and product offerings in the country with specific focus on creative, content, SEO, media & social expertise.
Speaking on the appointments, Saurabh Kapoor, CEO and co-founder of Hashtag Orange, said, “As we continue to expand our business offerings and digital solutions portfolio for brands in India, our senior management team will provide the required thought leadership, domain expertise & strategy for our growth in the market. I am confident that together, we will write a new chapter in the digital solutions space in India and will keep ‘insights’ at the core of what we do.”
Mukesh Vij, CFO and co-founder of Hashtag Orange, said, “During the past one year, we have continuously grown on the technology front. In future, we will be investing our expertise in creating AI & IoT driven platform for future ready automation which will be duly backed by data and analytics.”
“With a strong performance media team, we have been instrumental in unifying media channels and making them work in perfect harmony through efficient and convergent techniques thereby delivering incremental value to various brands in India. With Creative and Media & Servicing leaders coming on board, the collective leadership will definitely allow us to broaden our horizon across all digital solutions & offerings for our partner brands,” added Rajat Khullar, Director – Media and Business at Hashtag Orange.
In his new role, Menon would be responsible for spearheading and expanding the creative offerings of the agency.
Having over 18 years of experience, Menon has worked on digital campaigns and films for brands like Maggi, Nescafe, Twinings, KitKat, Pepsi, Durex, UTI MF, etc. In his earlier roles, he has worked across agencies like BC Web Wise, Leo Burnett, Quasar (GroupM), iContract and most recently was the National Creative Director at Madison Digital.
In his new role, Gambhir would be responsible for insights-driven media strategies and digital solutions for the agency’s entire client portfolio. He joins the agency after spending almost a decade at Google.
"Formulating path-breaking integrated strategies for brands could be really challenging, especially in a market like India. This has always intrigued me and remains an area of extreme interest for me; I wanted to be a part of a set-up that's both dynamic and allows for creativity and out-of-box thinking," said Gambhir.