Fujifilm India campaign says 'never stop believing, innovating, changing and challenging'
The film titled 'Never Stop', created in collaboration with Hammer Communications, captures the essence of offering innovation and a holistic expertise to its customers across sectors
Fujifilm India Private Limited, which deals in imaging technologies, has launched a brand campaign for its globally proclaimed ‘Never Stop’ in India. The digital film focuses on communicating the company’s diverse array of business operations as well as its corporate mindset committed to take on new challenges with best-in-class technologies in different sectors.
The new film, titled ‘Never Stop’, highlights Fujifilm’s long-standing relationship with the Indian consumers and the brand’s constant focus towards revealing new technologies while cementing its position as a market disruptor. It illustrates how the company is commitment to continuously evolve its technology and build expertise in areas like healthcare, high-functioning materials, and imaging solutions.
With Never Stop, Fujifilm aims to unveil the elevated brand identity and highlight the essence of reinvention through the lives of a regular Indian family. The film tends to find common ground with an Indian household as they visit a hospital during a health issue and emotionally builds connect with how one should never stop believing, innovating, changing and challenging.
The new digital film is a reflection of how the brand mirrors its values and convictions through the concept of Never Stop. It revolves around an endearing old Indian couple visiting the hospital for wife’s health check-up. The story unfolds by highlighting how the granddaughter tries to cheer her grandmother by capturing the moment with instax and further spreads a smile on her grandfather by showing him the instant film of his happy wife. As the lady is taken for various checkups, the video highlights Fujifilm’s Advanced Diagnostic Imaging System that comes with top-notch technologies. The film beautifully captures the raw emotions of the family as the doctor examines the reports of the patient and delivers the happy news of a normal report. The film ends with a content family returning home where the grandson captures the happy moment in his Fujifilm digital camera.
Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd., said, “With our ‘Never Stop’ brand campaign, we are thrilled to showcase our unwavering commitment of introducing innovative products and services to the Indian market across sectors. We believe that business corporation must be an entity that contributes to resolving social issues through its business activities, and by developing and supplying its own technologies, products and services. The digital film has been designed in line with our belief and showcases our transition from a company focused on photographic film to a company providing new value across a wide range of different fields and contributing to the resolution of various societal issue.”
Sanjib Dey of Hammer Communications, adds, “In line with Fujifilm’s global ‘Never Stop’ campaign, we wanted to shed light on the Brand’s: ‘Imaging expertise, unwavering Innovation drive and an Inspirational urge to solve social challenges’ in India, that makes it different in this highly competitive landscape. Given the interesting concept of ‘Never Stop’, we thought of creating a film that builds a strong emotional connect with the audience and resonates with the brand. The film captures Fujifilm’s legacy and commitment of introducing innovative products and services and further highlights its belief that one should never stop believing, hoping, living, etc.”
The film, conceptualised and created in collaboration with Hammer Communications, will be across all digital platforms and leading OTT boards like Hotstar, Netflix, Amazon Prime, etc. Along with this, the brand would also be promoting the ‘Never Stop’ campaign through print and digital mediums across India. Additionally the brand is heavily advertising on popular news portals, metro stations, airports and hospitals displaying its medical applications.
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