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Eros Now collaborates with YouTube Music

This collaboration promises to enhance consumer engagement by offering the best of entertainment content and access to an extensive music library with user-friendly interface

Eros Now, a premier South Asian OTT entertainment platform, owned by Eros International Plc, has announced a collaboration with YouTube Music in India.

As part of the collaboration, a special Eros Now subscription package priced at Rs 99 for 90 days will be made available to all new subscribers of YouTube Music premium and Google Play Music in India. At the end of the three month introductory offer, the customer will be charged separately as per prevailing plans for Eros Now and Rs 99 per month for YouTube Music Premium.

Eros Now’s content library has 12,000+ movies, TV shows, short-format content — Eros Now Quickie. Users will also get access to YouTube Music’s catalogue including tracks in English, Hindi and nine other Indian languages. This collaboration promises to further enhance consumer engagement by offering the best of entertainment content and access to an extensive music library with user-friendly interface.

Rishika Lulla Singh, Chairman and CEO, Eros Digital, said, “Eros Now’s collaboration with YouTube Music is inimitable and we are thrilled to have collaborated with YouTube as this will provide consumers a massive music library in conjunction with our premium film and other programming. Among several initiatives, we deeply invested in growing the base of paid digital subscriptions in India and this strategic alliance with YouTube and Google is another example to ensure we are able to move the needle for the growth of this business in India, while providing for a super value to our consumers.”

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