The eighth edition of the Bajaj Electricals Pinkathon Mumbai 2019 presented by Colors and powered by Pond’s SkinFit was announced in Mumbai by supermodel, actor, ultraman and Pinkathon founder Milind Soman at a press conference hosted by Grand Hyatt Kalina. Hyatt India is the Hospitality Partner for Pinkathon 2019, and will be hosting the Pinkathon core team and press conferences across five cities of India.
The 51st Pinkathon will be held on December 15 at MMRDA Ground, Mumbai. Pinkathon is India's biggest women’s run to encourage and promote fitness and health among women and create awareness about breast cancer and other issues relating to women’s health. Over 275,000 women have run so far in the last 8 years across multiple cities. Over 10,000 women are expected to participate in the multi-category run.
The online registrations for the multi-category run is open at www.pinkathon.in/mumbai for the VWash Plus 3 km, 5 km & Volini 10 km run and for the 21km distance drop a mail on firstname.lastname@example.org.
Present at the conference were Nina Elavia Jaipuria from Viacom18, Dr Isha Theba from Apollo Foundation along with four mascots — Usha Soman, 81 years of age and a barefoot runner for Volini 10-km run category, Dipti Gandhi, a visually impaired runner for the 21-km run, Dhvani Jigar Shah, a baby-wearing mother for VWash Plus 3 km race category and Star-wife Tahira Kashyap, a breast cancer Conqueror for 5 km.
Consumer products company Bajaj Electricals Ltd. is the title sponsor of Pinkathon since last year. Anuj Poddar, Executive Director, Bajaj Electricals Ltd., said, “We are glad to associate with Pinkathon for the second consecutive year as title sponsor. We, as a company, believe in supporting events that have the ability to bring a positive change in society and resonate with our brand values of ‘Inspiring people’.”
Entertainment channel, Colors continues to extend its support to the Pinkathon as the Presenting Partner. Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Endeavours such as the Pinkathon not only helps the cause of women empowerment but celebrates and nurtures women. Together with off-air initiatives like the Pinkathon, it is our belief we will be able to change the mindsets of our viewers and drive them to opt for a healthy lifestyle and stand together and stronger for a better future.”
Founder of Pinkathon, Milind Soman said, “When I thought of creating a running event for women in 2011, it was only because as a runner I saw very few women at running events and wondered if it would be different if there was a run exclusively for them. With the 51st Pinkathon, what is now India’s biggest women's run, over the last eight years, I have discovered just how different it would be. Women took to Pinkathon in a big way right from the start. The team learnt from every edition and every city. We wanted to understand what was stopping women from participating, and the responses helped create many new and exciting experiences, India's first saree run and cycle rally, the first women only half marathon, the first visually impaired women’s squad, the treks for cancer survivors and the baby wearing walks. The participants have transformed the run into a community and a social movement with thousands of women inspiring each other by example. Nobody is left behind. Not the very young or even the very old, not pregnant women, not the women in hijabs and sarees, not the women with young babies, not the visually impaired or the cancer survivors. They all came together making each edition in every city a festival like no other.”
Soman added, “More events and experiences have been added to motivate and engage, like the 100 days of Pinkathon and the Pinkathon 100k run, India’s biggest women's ultra-marathon. Pinkathon day was celebrated for the second time this year, in several countries across the world, in 176 locations and with 25,000 people participating. The Spirit of Pinkathon, a 150-km run between cities, is all about self-belief, and after their first couple of years at Pinkathon, hundreds of women have started to train for it. We hear more and more stories of lives that have changed for the better, diseases of mind and body that have been conquered. It is a matter of pride for the entire community. Like the women of Pinkathon themselves, Pinkathon has become unstoppable, and limitless. The eighth edition and 51st Pinkathon will be celebrated in Mumbai and it will be a beautiful moment, as all the moments have been for the last eight years. There is a long way to go.”
Reema Sanghavi, Co-Founder Pinkathon & Managing Director, Maximus MICE & Media Solutions Pvt. Ltd, said, “At the onset, I would like to acknowledge all our partners for their extended support to further the larger cause of Pinkathon in India. Pinkathon was organised so far in Bengaluru, Hyderabad, Kolkata, Kathmandu, Chennai, Delhi, Pune and Guwahati in 2019. We are looking forward to the eighth edition of Mumbai. We are committed and connected for one cause ‘health for every woman’. Pinkathon inspires everyone who believe that together we can do more. The idea is to encourage health and fitness at every age. We would like more women to take up their health seriously and participate this year. This is being done to encourage fitness for all women and promote the message of “Har ghar mein Pinkathon”, which basically revolves around the idea of fit women = fit families = fit society and hence a fit nation.”
The run has 50-plus hearing-impaired girls for the VWash Plus 3 km category and more than 100 visually impaired girls participating in different run categories. To prepare them for the main day, unique training sessions are being designed with the help and coordination of sighted runners. Special trainings for the main day will be organised in Mumbai for registered participants who have requested training.
As a precursor to the main day, Pinkathon team will be organising unique events such as the Cancer Shero Trek for the cancer conquerors, 5 km midnight Reclaim The Night Run, baby wearing mother walk and Zumba for the hearing impaired. As one-of-a-kind initiative, every single participant of Pinkathon Mumbai 2019 can choose to avail a free health check-up from its healthcare partner Motherhood Hospitals or a free Mammogram if the participant is above 45 years of age. It is also transferrable.
Bajaj Electricals Pinkathon Pune 2019 has received huge response from corporate sponsors like Bajaj Electricals, Colors, Pond’s Skinfit, Volini, Hyatt India, DKMS-BMST, VWash Plus, Grand Hyatt Mumbai Hotel & Residences, Motherhood Hospitals, Bisleri, WCI, PPL, IPRS and Bajaj CSR, etc.
The Pond’s Skinfit is a high-performance skincare range for fitness enthusiasts. The range has pre and post-workout products.
All proceeds raised from the event will be used for the expenses incurred in organising and marketing the event, and by the Women's Cancer Initiative in its fight against breast cancer. The official website for Bajaj Electricals Pinkathon Mumbai 2019 is www.pinkathon.in/mumbai through which participants can register online.