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DocsApp and ‘Ujda Chaman’ address baldness issue in its #BaatTohKaro campaign

#BaatTohKaro aims to encourage individuals to speak up about their health problems and seek treatment from doctors, using the online consultation platform. ITW Playworx has facilitated the association between DocsApp and Ujda Chaman

Click on the Image to watch the TVC.

To address the stern societal attitude towards baldness in men, DocsApp, a 24*7 online doctor consultation platform, has associated with Hindi movie ‘Ujda Chaman’ with their initiative #BaatTohKaro.

#BaatTohKaro is aimed at encouraging individuals to speak up about their health problems and seek treatment from doctors, using the online consultation platform. DocsApp endeavours to provide a sense of safety and privacy to their patients by providing the right treatment and quality of healthcare without being judged.

As part of the association, the online doctor consultation platform has created an extension to their ‘#BaatTohKaro’ initiative with the lead actor Sunny Singh, advising people not to worry about what society and friends talk, and seek treatment privately with a doctor online on DocsApp.

The campaign will be promoted through DocsApp’s app notifications, emailers, Facebook, YouTube and TikTok. As part of this initiative, DocsApp is offering a special discount worth Rs 150 for a consultation with a hair and scalp specialist. This offer is applicable throughout the nation. To avail this discount, individuals can use the coupon code ‘Chaman’.

ITW Playworx, the Entertainment, Media and Communication arm of ITW Consulting Pvt. Ltd., has facilitated the association between DocsApp and Ujda Chaman.

‘Ujda Chaman’ is directed by Abhishek Pathak and presented by Panorama Studios International, is all set to hit the screens on November 1. The movie is produced by Kumar Mangat Pathak and Abhishek Pathak, co-produced by Sanjeev Joshi, Aditya Chowksey and Aaradhya Maheshwari with associate producers Murlidhar Chhatwani and Amit Dalmia.

The film starring Sunny Singh and Maanvi Gagroo depicts the story of a young man who faces constant rejection from women due to his premature baldness. The balding 30-year-old bachelor is given a deadline to find one soon or remain celibate forever.

Satish Kannan

Satish Kannan, Co-founder and CEO, DocsApp, says, “At DocsApp, it is our goal to provide accessible quality healthcare for everyone. #BaatTohKaro endeavours to encourage people to seek timely care for their health concerns without any societal inhibitions. We are quite excited to work with the creative minds behind Ujda Chaman and this initiative will help us move a step closer towards building an open community.”

Abhishek Pathak, Director, Ujda Chaman, says, “We are delighted to associate with DocsApp for this symbiotic partnership. Ujda Chaman is a movie that will give thousands of men a feeling of familiarity. Through this association, we want to strike a chord with young adults and encourage them to get the right treatment at the right time if need be. We look forward to the release of our movie and hope to deliver our message in the right spirit among the audience.”

Co-branded:

https://www.youtube.com/watch?v=GUQl-fVTRtg&feature=youtu.be

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