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Assembly Elections 2019: How news channels’ viewership fared on exit poll and counting day

BestMediaInfo.com is bringing to you a detailed analysis of the viewership data for the core TG of both Hindi and English news channels

Maharashtra and Haryana assembly elections may not have ended in literal terms as Maharashtra is yet to get its chief minister, but the results of television news channels who fought very hard for every eyeball, are out.

BestMediaInfo.com is bringing to you a detailed analysis of the viewership data shared by BARC India for the core TG of both Hindi and English news channels.

On the last day of polling followed by Exit Poll, October 21, Aaj Tak led the Hindi channels with 17.217 mn Impressions in Hindi speaking markets (HSM) while it garnered 3.328 mn Impressions in HSM megacities. News18 India and Zee News were close at No. 2 and No. 3 with 13.544 mn and 13.327 mn Impressions in HSM markets, respectively.

Voting Day/ Exit Polls

Impressions'000 {Sum} | 15+

2019W43 Monday

HSM

HSM Megacities

Hindi News

1,18,300.94

21,337.29

Aaj Tak

17,217.18

3,328.87

ABP News

12,802.58

2,076.78

India TV

11,985.72

2,265.51

News18 India

13,544.71

2,897.74

Zee News

13,327.05

2,575.04

Republic Bharat

11,430.66

1,840.28

News Nation

8,131.85

1,351.37

News 24

5,101.92

789.29

TV9 Bharatvarsh

6,012.80

1,202.69

Tez

5,294.80

884.08

While Aaj Tak retained its leadership on counting day, October 24, in HSM the pecking order of rest of the channels changed with ABP News taking a comfortable No. 2 position taking a lead of over 50% than the next channel at No. 3.

In HSM megacities, Aaj Tak was a distant leader with 6.5 mn Impressions followed by ABP News with 4.4 mn Impressions.

Counting Day/ Result Day

Impressions'000 {Sum} | 15+

2019W43 Thursday

HSM

HSM Megacities

Hindi News

1,75,695.40

30,701.95

Aaj Tak

32,214.52

6,499.51

ABP News

26,814.22

4,436.39

India TV

17,914.54

3,025.78

News18 India

16,285.81

3,277.45

Zee News

16,724.46

3,442.56

Republic Bharat

15,544.69

1,629.27

News Nation

8,608.71

1,584.92

News 24

9,502.26

1,346.93

TV9 Bharatvarsh

6,058.28

1,106.10

Tez

5,922.23

741.08

In the full week’s data for the week 43 of 2019 also, Aaj Tak led the pack with a significant margin of over 27 mn Impressions from the number two channel in HSM markets.

In HSM megacities, Aaj Tak had 35% more viewership than the No. 2 channel News18 India.

2019W43 (Full Week)

Impressions'000 {Sum} | 15+

2019W43 Full Week

HSM

HSM Megacities

Hindi News

8,64,052.67

1,49,201.85

Aaj Tak

1,26,136.95

25,062.07

ABP News

98,751.31

15,251.13

India TV

95,809.49

17,354.11

News18 India

95,467.98

18,499.02

Zee News

89,434.23

17,103.75

Republic Bharat

84,703.81

10,994.56

News Nation

53,842.32

9,488.13

News 24

41,856.45

5,892.99

TV9 Bharatvarsh

41,571.75

7,711.75

Tez

36,388.17

5,911.09

English news:

While Republic TV captured the top position in All India market on Exit Poll day, India Today cashed on its track record of accurate Exit Polls and acquired No. 2 position.

In megacities, India Today was most-watched channel with a lead margin of 45% than the No. 2 channel.

Voting Day/ Exit Polls

ABMALE22+

n imp'000 {Sum}

2019W43 Monday

India

Mega Cities

Domestic English News Channels SD

416

132

Republic TV

99

29

Times Now

82

31

DD India

57

2

India Today Television

88

45

CNN News18

48

10

NDTV 24x7

15

9

Mirror Now

23

6

News X

3

0

India Ahead

2

0

On counting day, Republic TV and Times Now were No. 1 and No. 2 English news channels respectively in All India markets.

In megacities, Times Now led the pack followed closely by India Today TV.

India Today in its media outreach communicated that the channel was number one in megacities on Exit Poll and counting days combined.

Counting Day/ Result Day

ABMALE22+

n imp'000 {Sum}

2019W43 Thursday

India

Mega Cities

Domestic English News Channels SD

762

248

Republic TV

247

61

Times Now

175

70

DD India

38

2

India Today Television

112

65

CNN News18

102

16

NDTV 24x7

54

25

Mirror Now

29

9

News X

3

0

India Ahead

2

1

For the full week (Week 43), Republic TV and Times Now held No. 1 and No. 2 positions, respectively, in All India markets.

In megacities, the top three channels — Republic TV, Times Now and India Today — were separated by 9,000 impressions only.

Full Week 43

ABMALE22+

n imp'000 {Sum}

2019W43

India

Mega Cities

Domestic English News Channels SD

2,856

862

Republic TV

846

227

Times Now

658

220

DD India

306

20

India Today Television

387

218

CNN News18

327

60

NDTV 24x7

162

58

Mirror Now

113

47

News X

41

2

India Ahead

16

10

Info@BestMediaInfo.com

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