Maharashtra and Haryana assembly elections may not have ended in literal terms as Maharashtra is yet to get its chief minister, but the results of television news channels who fought very hard for every eyeball, are out.
BestMediaInfo.com is bringing to you a detailed analysis of the viewership data shared by BARC India for the core TG of both Hindi and English news channels.
On the last day of polling followed by Exit Poll, October 21, Aaj Tak led the Hindi channels with 17.217 mn Impressions in Hindi speaking markets (HSM) while it garnered 3.328 mn Impressions in HSM megacities. News18 India and Zee News were close at No. 2 and No. 3 with 13.544 mn and 13.327 mn Impressions in HSM markets, respectively.
|
Voting Day/ Exit Polls
|
Impressions'000 {Sum} | 15+
|
|
2019W43 Monday
|
|
HSM
|
HSM Megacities
|
|
Hindi News
|
1,18,300.94
|
21,337.29
|
|
Aaj Tak
|
17,217.18
|
3,328.87
|
|
ABP News
|
12,802.58
|
2,076.78
|
|
India TV
|
11,985.72
|
2,265.51
|
|
News18 India
|
13,544.71
|
2,897.74
|
|
Zee News
|
13,327.05
|
2,575.04
|
|
Republic Bharat
|
11,430.66
|
1,840.28
|
|
News Nation
|
8,131.85
|
1,351.37
|
|
News 24
|
5,101.92
|
789.29
|
|
TV9 Bharatvarsh
|
6,012.80
|
1,202.69
|
|
Tez
|
5,294.80
|
884.08
|
While Aaj Tak retained its leadership on counting day, October 24, in HSM the pecking order of rest of the channels changed with ABP News taking a comfortable No. 2 position taking a lead of over 50% than the next channel at No. 3.
In HSM megacities, Aaj Tak was a distant leader with 6.5 mn Impressions followed by ABP News with 4.4 mn Impressions.
|
Counting Day/ Result Day
|
Impressions'000 {Sum} | 15+
|
|
2019W43 Thursday
|
|
HSM
|
HSM Megacities
|
|
Hindi News
|
1,75,695.40
|
30,701.95
|
|
Aaj Tak
|
32,214.52
|
6,499.51
|
|
ABP News
|
26,814.22
|
4,436.39
|
|
India TV
|
17,914.54
|
3,025.78
|
|
News18 India
|
16,285.81
|
3,277.45
|
|
Zee News
|
16,724.46
|
3,442.56
|
|
Republic Bharat
|
15,544.69
|
1,629.27
|
|
News Nation
|
8,608.71
|
1,584.92
|
|
News 24
|
9,502.26
|
1,346.93
|
|
TV9 Bharatvarsh
|
6,058.28
|
1,106.10
|
|
Tez
|
5,922.23
|
741.08
|
In the full week’s data for the week 43 of 2019 also, Aaj Tak led the pack with a significant margin of over 27 mn Impressions from the number two channel in HSM markets.
In HSM megacities, Aaj Tak had 35% more viewership than the No. 2 channel News18 India.
|
2019W43 (Full Week)
|
Impressions'000 {Sum} | 15+
|
|
2019W43 Full Week
|
|
HSM
|
HSM Megacities
|
|
Hindi News
|
8,64,052.67
|
1,49,201.85
|
|
Aaj Tak
|
1,26,136.95
|
25,062.07
|
|
ABP News
|
98,751.31
|
15,251.13
|
|
India TV
|
95,809.49
|
17,354.11
|
|
News18 India
|
95,467.98
|
18,499.02
|
|
Zee News
|
89,434.23
|
17,103.75
|
|
Republic Bharat
|
84,703.81
|
10,994.56
|
|
News Nation
|
53,842.32
|
9,488.13
|
|
News 24
|
41,856.45
|
5,892.99
|
|
TV9 Bharatvarsh
|
41,571.75
|
7,711.75
|
|
Tez
|
36,388.17
|
5,911.09
|
English news:
While Republic TV captured the top position in All India market on Exit Poll day, India Today cashed on its track record of accurate Exit Polls and acquired No. 2 position.
In megacities, India Today was most-watched channel with a lead margin of 45% than the No. 2 channel.
|
Voting Day/ Exit Polls
|
ABMALE22+
|
|
n imp'000 {Sum}
|
|
2019W43 Monday
|
|
India
|
Mega Cities
|
|
Domestic English News Channels SD
|
416
|
132
|
|
Republic TV
|
99
|
29
|
|
Times Now
|
82
|
31
|
|
DD India
|
57
|
2
|
|
India Today Television
|
88
|
45
|
|
CNN News18
|
48
|
10
|
|
NDTV 24x7
|
15
|
9
|
|
Mirror Now
|
23
|
6
|
|
News X
|
3
|
0
|
|
India Ahead
|
2
|
0
|
On counting day, Republic TV and Times Now were No. 1 and No. 2 English news channels respectively in All India markets.
In megacities, Times Now led the pack followed closely by India Today TV.
India Today in its media outreach communicated that the channel was number one in megacities on Exit Poll and counting days combined.
|
Counting Day/ Result Day
|
ABMALE22+
|
|
n imp'000 {Sum}
|
|
2019W43 Thursday
|
|
India
|
Mega Cities
|
|
Domestic English News Channels SD
|
762
|
248
|
|
Republic TV
|
247
|
61
|
|
Times Now
|
175
|
70
|
|
DD India
|
38
|
2
|
|
India Today Television
|
112
|
65
|
|
CNN News18
|
102
|
16
|
|
NDTV 24x7
|
54
|
25
|
|
Mirror Now
|
29
|
9
|
|
News X
|
3
|
0
|
|
India Ahead
|
2
|
1
|
For the full week (Week 43), Republic TV and Times Now held No. 1 and No. 2 positions, respectively, in All India markets.
In megacities, the top three channels — Republic TV, Times Now and India Today — were separated by 9,000 impressions only.
|
Full Week 43
|
ABMALE22+
|
|
n imp'000 {Sum}
|
|
2019W43
|
|
India
|
Mega Cities
|
|
Domestic English News Channels SD
|
2,856
|
862
|
|
Republic TV
|
846
|
227
|
|
Times Now
|
658
|
220
|
|
DD India
|
306
|
20
|
|
India Today Television
|
387
|
218
|
|
CNN News18
|
327
|
60
|
|
NDTV 24x7
|
162
|
58
|
|
Mirror Now
|
113
|
47
|
|
News X
|
41
|
2
|
|
India Ahead
|
16
|
10
|
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