Grey India has appointed Amish Sabharwal as Executive Creative Director. Based in Gurgaon, he will work closely with Sandipan Bhattacharyya, Chief Creative Officer, Grey India.
Welcoming Sabharwal on board, Bhattacharyya said, âWeâre thrilled to have Amish on board and to have a younger creative leader in our core team. We live in a world thatâs being propelled by the phenomenal business ideas of a younger generation, so itâs only apt that advertising embraces the creative power of a new breed of thinkers. Amish is enormously talented, creatively restless and mature beyond his years. This is going to be an amazing ride.â
Prior to Grey, Sabharwal has had noteworthy stints at JWT, McCann and Dentsu Impact, where he led the launch campaign of Ikea in India.
At JWT, as a senior creative director, he was involved in the revamp of Gatorade with campaigns like âSweat for Goldâ and âHate your Teacherâ, making the Times of India print supplements relevant to the youth with the iconic âFlirt with your cityâ campaign and the launch of Sting, an energy drink from Pepsi. Apart from this, some other brands heâs worked on include Hindustan Times, Mint, Subway, Nescafe, Aircel, Nokia, Kurkure, Chevy Cruze, Lays, Airtel DTH, Pizza Hut and Indian Badminton League.
On joining Grey, Sabharwal said, âFor the last couple of years, Grey India has been signalling a creative shift with big wins at Cannes, D&AD, One Show, Effies and Spikes. Whatâs truly motivating is the vision to create work that moves consumers, trends and juries alike. A place where creative culture and love for ideas supersedes hierarchies, silos and egos. And with Sandipan and the talented team, I hope to further that vision.â
His work has been awarded at the New York Festivals, Abbys, Effies and Kyoorius Awards. He has also been tagged as a âHot Young Creativeâ of advertising by The Economic Times.