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Yes Bank makes key senior-level appointments

Hires Anita Pai as Chief Operating Officer and Jasneet Bachal as Chief Marketing Officer

Yes Bank has announced the appointment of Anita Pai as Chief Operating Officer and Jasneet Bachal as Chief Marketing Officer.

Pai has over 29 years of experience in the banking and financial services sector across retail and corporate operations, ATM and branch banking service, customer service and service quality. Pai will be responsible for operations and service delivery (OSD) and information technology functions of the bank. She will be responsible for establishing a nimble operations set-up, backed with best-in-class technology platforms to deliver superior customer experience. She will focus on augmenting systems, controls and processes to ensure a superior operational delivery proposition to all customer segments and would be responsible for operations across the bank. She will report to the MD and CEO, Yes Bank.

Pai joins from ICICI Bank wherein she was designated as Senior General Manager and Head of ATM Business, Branch banking Service and Phone Banking. She has close to 20 years of experience across various functions at the ICICI Group. She has also been associated with ICICI Prudential Life Insurance Company Limited and HDFC Limited.

Bachal is a marketing professional with over 20 years of experience in strategic marketing and developing solutions for different market segments across banking and media industries. Bachal will be responsible for the overall marketing functions and will drive the brand, retail, corporate marketing and corporate communication strategy of the Bank. Bachal will play a pivotal role in strengthening the 'Yes Bank' brand, built successfully over the last 15 years and will be instrumental in leading marketing efforts in the transformational growth phase of the bank. She will report to the MD and CEO, Yes Bank.

Bachal was the Head of Marketing, Products and e-Insurance at Kotak Life Insurance and was responsible for brand management, customer experience and engagement, product development and management, sales support, online business, corporate communication and CSR. Prior to that, she was with Kotak Mahindra Bank and has been associated with Kotak for over 11 years.

Since inception in 2004, Yes Bank has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology-driven digital offerings, catering to corporate, MSME and retail customers.

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