Nowadays, a simple mobile phone in one’s hand has now become the most dreadful weapon of destruction. Fuelled by rumours, borne of intolerance and spread on social media, incidents of hate crimes across the country are on the rise. Leading to hundreds of innocent people falling victim and losing their lives to mindless cases of ‘mob lynching’ over the last few years.
Fashion brand Turtle partnered with Wunderman Thompson to raise awareness around this menacing social evil. For this, the agency chose the perfect platform — social media, where such issues thrive and are spread to create havoc. And the ideal occasion — Durga Puja, the country’s most celebrated religious festival was picked to release the film ‘The Lynching’. And then, on Mahalaya, the auspicious day that marks the arrival of Goddess Durga, the Goddess of Power, this intriguing film was launched.
Needing around three months of painstaking animation, every frame of this 2-minute 17-second film is a bed of fabric with photo-realistic textures and patterns. Animated meticulously and layered with a goose-bumping soundtrack this film builds a dystopian, avant-garde world of evil with a noir feel. The essence of the message is delivered in a way never seen before and the threads of peace and harmony is woven in the hearts of every viewer.
Taking about this film, Senthil Kumar, Chief Creative Officer, Wunderman Thompson, said, “The Lynching: a film that celebrates the arrival of the Goddess with a powerful message for the nation. If art can move people, this one will give you the shivers. An ode to keep the faith that threads us together as one. It’s a human story that will be shared by millions and surely the most relevant film this festive season. We are thankful to a brave client, Turtle, for bringing this masterpiece to life on the auspicious day of Mahalaya, when the medium is the message.”
The creative team is led by Arjun Mukherjee, Executive Creative Director of WT Kolkata, who has also directed this film and the amazing art and illustration is by Saptarshi Dey, music by Prabuddha Banerjee and includes Dipthanshu Roy, Anurag Aneek Soumya and team in the Kolkata office Wunderman Thompson South Asia.
Agency: Wunderman Thompson
Chief Creative Officer, Wunderman Thompson: Senthil Kumar
Executive Creative Director of WT Kolkata: Arjun Mukherjee
Dipthanshu Roy, Anurag Aneek Soumya and team in Kolkata office Wunderman Thompson South Asia.
Director: Arjun Mukherjee
Illustration: Saptarshi Dey
Music: Prabuddha Banerjee