The advertising fraternity of Delhi-NCR converged at the Taj City Centre on September 27 evening to witness the culmination of a year’s hard work across categories at the glittering awards function of Delhi Ad Club — SAARC Awards for Creative Excellence 2019.
This is an annual event hosted by the Delhi Ad Club which has been actively promoting the cause of the brand communication fraternity over the last 25 years and has been reborn in a contemporary new hyper-active avatar in the last five years.
A total of 30 agencies across ATL, Live & Experiential, Digital, Media, Rural (a new category) and OOH participated. Five leading media organisations too made their presence felt in the newly introduced category of ‘Excellence In Publishing’.
A total of 188 pieces of creative work, ideas and case studies were judged by a power-packed jury. It was chaired by Anita Nayyar, CEO, India & SE Asia Havas Media Group. Other notable members of the jury were Preeti Koul Sr Creative Director, Ogilvy; Krishnan Damodaran, Sr Creative Director, Wunderman Thomson, Chennai; Lokesh Tiwari, Founder, IConnect Enterprise; Koustuv Chatterjee, ECD, Experience Commerce; Rohan Noronha, Head Sales, Quora; Chanda Singh, CEO XP&D; Sunny Vohra Sr VP, Madison Turnt; Varun Kohli, Group CEO, ITV Network; Rajesh Laikh, EVP, Crescent Communications and Shiveshwar Raj Singh, (former ECD of FCB), Founder, Smoke Signal.
With over 225 people in attendance, a total of 44 awards were given out across the categories. A stringent online judging process was used as in previous years with an algorithm that tempers any abnormal scoring spikes. The prominent winners included HS Ad, Stark Communications, Innocean Worldwide, Havas, Bang in the Middle, Publicis, Zenith Optimedia, Span Communications, Times Network, My FM and some promising start-ups in experiential/digital marketing — XP&D, ATechnos and Curate.
The Agency of the Year Award saw a tie between Stark Communications who wowed the jury with their Kerala Tourism and KSTDC campaigns and HS Ad, the in-house agency for LG Electronics. A special award was introduced in the memory of Late VK Chopra (Chairman of INS North Regional Committee), Chief Patron of Delhi Ad Club (DAC) the Publishing Category in CSR Communication was bagged by The Daily Excelsior.
Speaking at the event to a packed house, Anita Nayyar, Chairperson of the Jury, emphasised the need to enhance the quality of ideas and level of creativity so that it makes a real impact for brands in the consumers’ minds. She also exhorted more agencies across the board to submit their stellar entries in the coming year and vie for this prestigious honour.
Vivek Srivastava, President of Delhi Ad Club, said, “This event marks the culmination of a journey of a creative idea and a communication professional as it’s an occasion to honour the best among them. The members of advertising fraternity are seeing the contemporary face of DAC and coming board for all the initiatives. I am grateful to the jury for their time, agencies for entering their work, the sponsors ABP News for their generous support and the attendees who turned up to celebrate the awardees.”
The event was ably supported by the team DAC comprising Raman Chugh, Secretary; Naresh Sachdeva, Treasurer; Mona Jain and Gaurav Chopra, Vice-Presidents; Abhishek Jain, Joint Secretary and Uday Mohan and Umesh Sharma, Executive Committee Members.