Star Sports has launched the second leg of the campaign with Virender Sehwag to build anticipation and excitement around the upcoming India Vs Bangladesh T20 trophy. In the latest campaign, Sehwag is seen praying for India to win, and promises to quit tweeting, if his prayers are answered.
This campaign highlights the impact of the reactions of the Bangladeshi fans, who havenâ€™t held back in notoriously rejoicing over their teamâ€™s victories across social media platforms. Although Bangladesh has never won a T20 match against India, previous ODI wins against India have witnessed rather overwhelming reactions from the BangladeshiÂ fans, and a first-ever win in the upcoming series would definitely result in some sparks flying over social media.
With over 20 million followers on Twitter, Sehwag is a popular sports personality who is known for his quirky and witty tweets. In this film, Sehwag acknowledges that winning and losing is part of the game, but his heartfelt plea is more to save himself from reactions of enthusiastic Bangladeshi fans, which echoes the sentiments of cricket fans in India.
With an aim to cater to fans of all ages, the campaign creates an exciting cricketing universe using a combination of animation and live action to bring alive the fan banter. The Bangladesh tour of India consisting of three T20Is and two Test matches begins on November 3, 2019, and will be broadcast on the Star Sports Network and Hotstar in Hindi, Tamil, Telugu, Kannada and Bangla.
As the Home Season of Cricket begins, fans will be treated to a cricketing feast, with the opportunity to view the Men in Blue take on Bangladesh, West Indies, Sri Lanka, Australia and South Africa at home and the tour to New Zealand in February 2020.