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TLC refreshes brand identity

The channel dons fun, vibrant and bold packaging; offers programming line-up across core genres

Lifestyle channel TLC has refreshed its brand identity and adopted a new fun, vibrant and bold packaging to engage deeper with passionate communities who are aspiring to indulge in exotic experiences from fascinating cultures, spectacular locations and the latest in global lifestyle.

Celebrating its 15th anniversary, the channel has launched programming line-up across genres such as Baking, Fashion, Food & Travel, Wedding and home and renovation-based programming.

The anniversary campaign from TLC celebrates 15 years of limitless desires and the undeniable bond the channel has created with audiences in India.  

Speaking on the occasion, Sai Abishek, Director – Content, Factual & Lifestyle Entertainment, Discovery, said, “At TLC, we love to indulge our audience in exotic experiences from fascinating cultures, food, spectacular locations and the latest in global lifestyle. The 15th anniversary offers us a fascinating opportunity to capture every facet of global lifestyle with the best of programming across genres for our discerning audiences.”

Programming line-up:

            Genre

Name of the show

Best of Baking

Cake Boss and Buddy Vs Duff

Best of Food & Travel

Master Chef Canada, Food Paradise, Jamie’s Quick & Easy Food, Diners, Drive-ins and Dives and Bizarre foods

Best of Weddings

Say Yes to the dress, Bride by Design

Best of Fashion

Project Runway, American Beauty Star

Best of Homes

Restaurant Impossible, Property Brothers, Mediterranean life & Extreme Homes

 

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