Star India, Viacom18 reduce subscription cost for a-la-carte channels

Eyeing to acquire more viewers this festive season, Star India and Viacom18 have reduced subscription rate for their a-la-carte channels. First, Star India announced ‘Tyohar ka Upahar’, a promotional offer for its 16 a-la-carte channels including its popular channels -- Star Plus, Maa TV, Star Jalsha, Vijay, Asianet and Hungama TV. Then Viacom18 announced a-la-carte price for its flagship Hindi GEC Colors and Kannada GEC Colors Kannada at Rs 12/month each.

Star India’s promotional pricing for the festive season is:

Sanjay Gupta

“The Star network is known to offer best-in-class content inspiring a billion imaginations, making us a household name today,” said Sanjay Gupta, Country Manager, Star and Disney India. “With this promotional offer for the festive season, we hope to spread even more cheer and get more families to experience and engage with our varied entertainment offerings.”

In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to now subscribe to these channels at its new price point.  As part of this offer, the a-la-carte price of COLORS and COLORS Kannada has been reduced from the present price of ₹19 to ₹12 per month each.

Sudhanshu Vats

Commenting on the initiative, Sudhanshu Vats, Group CEO and MD, Viacom18, said, “As a broadcast network, our aim is to make our channels more accessible and affordable to all viewers across the country. While we are launching a slew of exciting shows on our channels, this festive offer - ‘Har Din Diwali’ will further empower our consumers to access their favourite shows at a more affordable price point.”

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