Edelweiss Group has announced the appointment of Shanai Ghosh as Executive Director and Chief Executive Officer (CEO) of Edelweiss General Insurance (EGI).
Ghosh has been with Edelweiss General Insurance for two years, spearheading strategy, marketing and commercial business and closely involved in the setting up and launching of the business. Ghosh has been Executive Director and CEO-Designate of EGI since May 2019.
Rujan Panjwani, Executive Director at Edelweiss and Head of the Insurance Business Group, said, âShanai has been with the organisation since the inception of our general insurance business and has showcased exemplary leadership capabilities. She is well entrenched with the nuances of the business and I am confident that she will build another quality business vertical within the Edelweiss Group.â
Speaking on her role, Ghosh said, âGeneral insurance is highly commoditised. While product innovation does provide a window of advantage, customer experience is what drives customer stickiness. I believe the non-life landscape of the country offers a unique opportunity combining growth and transformational potential. Â The way technology has transformed consumer journeys across industries in the last few years, we aspire to do the same in Insurance.â
An alumnus of IIM Bangalore, Ghosh has over two decades of experience in banking, financial services and insurance. She held roles comprising assignments in strategy, marketing, operations and sales. She previously worked with Citibank, Tata AIG Life Insurance, Reliance Nippon Life Insurance and AU Small Finance Bank, before joining the General Insurance business in Edelweiss.
EGI is structured as a technology-driven platform offering various general insurance solutions as services. With a modular architecture, the API-based protocol consisting of a large stack of micro services, allows for easy integration with existing and new digital ecosystems. The company is the first to implement the entire SAP suite of insurance in the country and the first to host SAP suite and other digital assets on the cloud in South East Asia. The company is at the forefront of exploring new technologies like voice-based user interface (UI), artificial intelligence (AI), robotic process automation (RPA), Chatbots, etc., with a focus on simplifying customer experience.