Leo Burnett has won the creative mandate for PharmEasy – an online healthcare aggregator. The agency will handle the 360 degree communications for the brand. The account will be managed by the agency’s Mumbai office.
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Dheeraj Sinha
Speaking about the win, Dheeraj Sinha, MD India and Chief Strategy Officer, Leo Burnett South Asia, said, “PharmEasy has a distinct and clear goal to make healthcare affordable and accessible across the country and we are delighted that they have trusted us to partner them on this journey. This is a brand which truly gives us a platform to create conversations with a ‘HumanKind’ approach and we are looking forward to working together.”
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Rakesh Hinduja
Rakesh Hinduja, COO West Leo Burnett India, added, “…Consumer tech is helping change behaviour for the better and it will be our job to make people understand the advantages of this shift.”
Commenting on the association, Dr. Dhaval Shah, Co-founder of PharmEasy, said, “We are delighted to have Leo Burnett on board with us, and are happy to announce that they will be handling a 360-degree campaign for us. This includes brand communications and a few other matters, which Leo will take care for PharmEasy.”
“Moving towards the era of digital transformation, we are confident that the Leo Burnett team would help us reach new heights with their strong execution skills and new-age thinking. We look forward to the association,” Shah added.
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