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Isobar India bags digital mandate for Set Wet

The agency won the account following a multi-agency pitch. The account will be handled from the agency’s Mumbai office

Dentsu Aegis Network’s digital agency Isobar India has been appointed as the digital partner for Set Wet, a male grooming master brand from Marico Industries.

The agency won the account following a multi-agency pitch. The account will be handled from the agency’s Mumbai office.

Commenting on the win, Shekhar Mhaskar, Chief Growth Officer, Isobar India, said, “It’s a pleasure to have Set Wet as one of our marquee clients. With the creative use of digital, which is at the core of everything we do, we will strive to see this partnership go from strength to strength, and partner Set Wet in its progression from a product brand to a grooming brand.” 

Prashant Lodaya, Business Head- West, Isobar India, added, “Set Wet is a great story waiting to be told through digital. At Isobar, we’ve always believed in doing customer centric work and Set Wet is a unique opportunity for us to demonstrate that principle.”

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