Marketing Cloud platform InMobi has extended its partnership with Microsoft by adding the Microsoft Advertising business to its current portfolio of offerings. As a result of this announcement, InMobi will now be able to offer marketers an integrated solution to power their campaigns built on search capability of Microsoft Advertising and mobile capability of InMobi Marketing Cloud.
Microsoft and InMobi have been in a strategic partnership since July 2018 to help enterprises accelerate their digital transformation by providing them with insights, audience and engagement platforms for a connected world.
“We see an immense opportunity to grow the search and display market in India where digital is growing 30% year on year,” said Mark Richardson, VP of Global Corporate Sales at Microsoft. “Our relationship with InMobi, India’s first tech unicorn will enable Microsoft Advertising to leverage InMobi’s knowledge of the Indian mobile landscape and its go-to-market platform to grow the business further.”
Earlier called Bing Ads, Microsoft Advertising is a combination of Big Data, Automation, and Artificial Intelligence. It powers search advertising on Bing, Yahoo and AOL as well as a network of partner sites. The Microsoft Search advertising business has grown exponentially in the last three years with an 8.5% market share and 19 million unique searchers on PC, equivalent to 118 million monthly searches in India.
“The extended partnership between Microsoft Advertising and the InMobi Marketing Cloud will enable marketers to deliver a unified brand experience to customers by bringing together the best of search and display platforms,” said Vasuta Agarwal, MD, Asia Pacific at InMobi. “Our deep appreciation of Indian marketers’ needs, a keen understanding of the Indian market and a customer-obsessed team, position us uniquely to bring Microsoft Advertising to marketers in India.”