Diwali is that time of the year when the weather changes and there is festivity in the air. Brands too try their best to bring a smile on their consumers’ faces with their beautiful and meaningful campaigns.
BestMediaInfo.com did a series of campaign compilation by brands. Here is the third in the series:
Aditya Birla Group has rolled out a 10-seconder Facebook Thumbstopper titled #BlurTheBoundaries that urges millenials to celebrate inclusivity.
Conceptualised and executed by Tonic Worldwide, the campaign features a young student studying abroad, reminiscing about Diwali back home and how at the same time, his classmates from other nationalities dressed in Indian attire, join to celebrate Diwali with him, as a family. The theme of inclusion and encompassing all was brought keeping in mind Aditya Birla Group's lineage, present in more than 34 countries, which employs people from over 42 nationalities across the globe. Their commitment to diversity and inclusion has proven benefits that go beyond performance results and truly help #BlurTheBoundaries.
Reliance Fresh and Smart
The brand’s campaign #DiwaliHaiBadiManao crafted by FCB Ulka is a nine-film series that talks about a family making Diwali big in a meaningful way. Each film shows a unique way in which Diwali can be made really big. Be it by changing the tradition of only the women cooking, rekindling love, treating friends like family, or breaking religious barriers by including everyone in the Diwali celebration. The campaign has beautifully sent these messages across, touching many hearts and forming a stronger bond with customers.
Peter England joined hands with the maestros of Chennai Super Kings — Mahendra Singh Dhoni, Shane Watson and Dwayne Bravo — to celebrate the spirit of Diwali with their signature festive collection.
The campaign features a refreshing TVC starring the champions, as they suit up in stylish Nehru jackets in contemporary colour palettes. The campaign has debuted nationally across 300 cities in multiple mediums like television, print, online, movie screens and out of home. The film is being aired across 2,500 theatres, digital channels in over 30 major TV channels, supported by a diverse promotion strategy.
The campaign highlights a distinct line of men’s special occasion wear ranging from Nehru jackets with a contemporary twist, fusion wear, kurtas and shirts in rich vibrant colours replete with motifs and designs. The vibrant yet rare colours with trendy silhouettes and rich fabrics set the mood for a newer, edgier and a more distinctive style statement this festival of lights.
Conceptualised by Makaani Creatives, the digital campaign highlights an eclectic fashion. It reflects the inimitable styling sensibilities of young modern Indian audiences who are comfortable in their skin and have a distinctive dressing approach that reflects who they are. Mirroring that sentiment, Metro, with its wide product range for men and women, encourages the consumer to ‘wear what they are’ cause no matter what their fashion preferences are, Metro has something that will suit their festive look.
The campaign is live on social media, OOH, over 1,000 theatre screens across India, print and in-stores. The launch of the AW campaign is a perfect fit for the Indian millennial by portraying them as a generation that believes in fusion. A generation that loves to mix and match and doesn’t mind wearing sneakers below a lehenga and a Kolhapuri chappal under a denim.
SBI Life Insurance
This Diwali, SBI Life 'Real Life Real Stories' takes us on a journey of an inspiring individual who protects dreams of street vendors across the country by bringing light into their lives with the help of solar lights.