Havas Media has bagged the digital duties of Piramal Enterprises Limited's (PEL) Consumer Products Division. The pitch was jointly won with Havas Group’s healthcare specialists, Havas Life Sorento.
The mandate includes social media, content, ORM, SEO and website duties for PEL’s Consumer Products Division comprising 22 brands across categories such as skin care, vitamins and nutrition, antacids, analgesics, gastro-intestinal and baby-care. The account will be handled from the agency’s Mumbai office.
Piramal Group is a global business conglomerate with diverse interests in pharma, financial services, healthcare information management, real estate and glass packaging. The group has offices in over 30 countries and a global brand presence in more than 100 markets.
PEL’s Consumer Products Division caters to the Indian self-care market, and is one of the leading companies in the OTC segment with top brands such as Saridon, Supradyn, Lacto Calamine, i-pill, i-know, Polycrol, Tetmosol, and Caladryl.
Mohit Joshi, Managing Director, Havas Media Group, India, said, “We are delighted to be partnering with a renowned meaningful brand like Piramal that caters to the Indian self-care market with a purpose to improve people's lives by offering products that address their routine-disruptors. Havas with its combined capabilities from creative, media and healthcare divisions, manifested in our ‘Village’ Together model, will aim to provide the best consumer-centric solutions to the client. Based on the philosophy of 'Doing Well and Doing Good', Piramal Group is known to create long-term value for its stakeholders and the community at large, and we are delighted to be their trusted torchbearers in this journey.”