Grasim Industries has appointed Srishti Sawhney as the President and Global Brand Head for Pulp & Fibre Business. In her new role, Sawhneyâs mandate will be to strengthen and enhance the communication and branding of the ingredient brand Liva. She will also chart out the strategy to showcase the dynamism of product and capitalise on opportunities that would result in exponential growth. There will be key focus on collaboration and partnerships that will further solidify the brands positioning and key offerings.
Rajeev Gopal, Global Chief Sales and Marketing Officer and Group Executive President, Grasim Industries | Pulp & Fibre,Â said, âSrishti Sawhneyâs appointment is an extension of the companyâs ongoing efforts towards building agile teams and integrated structures to deliver maximum growth and perception for the ingredient brand. We are confident that Srishtiâs razor sharp focus will move the company forward in its next phase of growth and expansion.â
With nearly three decades of varied experience, Sawhney will bring her learnings from handling multiple consumer and luxury brands to the strategy that will be charted out for the communication and branding of Liva and its sub-brands.
Sawhney said, âThe growing complexity of marketing platforms calls for a multi-dimensional approach that is collaborative and integrated in nature. I am extremely excited to be a part of Birlaâs futuristic division and am looking forward to working with the team to start a new chapter for the Pulp & Fibre business.â
Sawhney has previously handled and been a key player in the marketing and communication strategies of top companies and brands such as Spark44, Jaguar Land Rover India, Audi India, DY&R, JWT, Leo Burnett & McCann, in that order. She was instrumental in launching brands such as Bacardi, Colgate Total, Sprite, Georgia & Diet Coke in India.