Famous Innovations has appointed Amit Shankar as Creative Head for its Delhi office. Shankar moves from Publicis where he was National Creative Director.
Speaking on the appointment, Raj Kamble, Founder and CCO, Famous Innovations, said, "I genuinely believe that the best agencies are built when creatives are in charge, but it's hard to find creative talent who can truly take the steering wheel and build an agency, not just ads. It was this entrepreneurial spirit that made us believe in Amit (Shankar). We're excited about how he's going to take Delhi office to its next chapter and are all with him."
In a career spanning 22 years, Shankar has worked with leading agencies such as Grey (including Trikaya), Contract and J. Walter Thompson.
Commenting on his new role, Shankar said, “Advertising as an industry is in its ‘Renaissance’ era. The old practices will have to fade away for it to remain relevant. And it's the brave new ideas which will further the industry's future. Raj's, and Famous's, motto ‘Work Beats Network’ is the perfect expression of this bold spirit. I am excited to be a part of this thrilling journey to a world where ideas rule and brand love triumphs.”