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Emvies 2019: Mindshare and HUL back to the top

Mediacom India and Watconsult won Grand Emvie Award

BestMediaInfo Bureau

07 Oct 2019 10:54 IST

New Update

Emvies 2019: Mindshare and HUL back to the top

Mindhsare and Hindustan Unilever made a grand comeback as the ‘Media Agency of the year’ and the ‘Media Client of the year’ at the 19th edition of Emvies Awards held in Mumbai on October 4. Wavemaker, which had beaten Mindshare last year to claim the ‘Agency of the year’ title, was a close No. 2 this year. Vodafone too slipped to No. 2 position this year.

At Emvies 2019, Mediacom India and Watconsult won Grand Emvie Award.

Mediacom India bagged the Grand Emvie for Ariel’s ‘Now It’s time Sons- Share the Load’. Watconsult bagged the Grand Emvie for Ariston Thermo – Racold - Mind Your Language.

The Best Implementation Team of the Year went to Street Talk -A division of Signpost India for Nestle - Nestle India - Bus Shelters that talk Coffee in the category ‘Best Media Innovation: Out of Home’.

MA Parthasarathy, who took over as the CEO of Mindshare South Asia earlier this year, credited this victory to the hunger of winning more than the previous year and told BestMediaInfo.com that it was possible because of the clients and young talents at work who push for a better performance every year.

“Every year is a learning experience. We count ourselves lucky to have some fabulous clients to work with. They give us opportunities to work for them and win these awards and medals. It is almost like a responsibility to win for clients who trust and choose our agency,” said Parthasarathy who is fondly known as Maps.

When asked the reasons behind the performance, Maps said, “The big thing we have done is that we have invested heavily in terms of data and consumer insights for better understanding of consumers. We experiment on how much we can use data and analytics to get into the path of the consumer.”

Maps believes that agencies should be completely open sourced and platform-neutral. “Besides, we always think of ideas that haven’t been done before in the market,” he said.

Amin Lakhani, COO, Mindshare South Asia, said, “We have always been experimental with the use of data, digital and content. Our clients have played a major role in these victories. They have supported us in our endeavours to go beyond the seen and raise our bars year after year. Hence, our clients are equal holders of these awards as we are.”

While Mindshare topped with 340 points closely followed by Wavemaker with 310 points, Initiative was third most awarded agency with 135 points.

Agency wise tally:

No.	AGENCY NAME	GRAND EMVIE 20 POINTS	GOLD 15 POINTS	SILVER 10 POINTS	BRONZE 5 POINTS	TOTAL POINTS
1	Mindshare		5	19	15	340
2	Wavemaker		12	9	8	310
3	Initiative		7	1	4	135
4	Madison Media		1	4	5	80
5	WATConsult	1	2			50
6	MEDIACOM INDIA	1		2		40
7	Essence		1		2	25
8	Street Talk - A Division of Signpost India		1	1		25
9	DDB Mudra Group			1	1	15
10	Motivator			1		10
11	Isobar India				1	5
12	Laqshya				1	5
		2	29	38	37

Client wise tally:

No.	Client Name	GRAND EMVIE 20 POINTS	GOLD 15 POINTS	SILVER 10 POINTS	BRONZE 5 POINTS	TOTAL POINTS
1	Hindustan Unilever Limited		2	11	11	195
2	Vodafone Idea Ltd.		4	4	2	110
3	Amazon India		4	1		70
4	Netflix		2	2	1	55
5	RB		2		3	45
6	Mondelez India Food Private Limited		1	1	2	35
7	GlaxoSmithKline Consumer Healthcare		1		3	30
8	ITC Ltd.		1	1	1	30
9	L'Oreal India		2			30
10	Procter & Gamble Hygiene and Health care Limited	1		1		30
11	Tata Chemicals Ltd.			2	2	30
12	Viacom 18		1	1	1	30
13	Google India		1		2	25
14	Ariston Thermo	1				20
15	Castrol India Limited			2		20
16	Guiltfree Industries Ltd.		1		1	20
17	Star India Private Limited			2		20

Winners list:

01. Best Media Strategy : Consumer Products - Cosmetics, toiletries, personal hygiene
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Savlon	Savlon turned mass media into Braille	ITC Ltd.	SILVER


02. Best Media Strategy : Consumer Products - Beverages and drinks
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Kingfisher	Make your own Beer - Anytime, Anywhere!	United Breweries Limited	GOLD
2	Mindshare	Brooke Bond Red Label	Brooke Bond Red Label : Making India little more Inclusive, One Cup at a Time	Hindustan Unilever Limited	SILVER

03. Best Media Strategy : Consumer Products - Confectionary and food
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Initiative	Too Yumm Multigrain Chips	Virat proves to the Nation that Chips can be Healthy too	Guiltfree Industries Ltd.	BRONZE

04. Best Media Strategy : Consumer Products - Others
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Rin	The campaign that saved 5000 Mn Litres of Water !!	Hindustan Unilever Limited	SILVER
2	Mindshare	Otrivin	Otrivin - Cold and Flu Predictor	GlaxoSmithKline Consumer Healthcare	BRONZE

05. Best Media Strategy : Consumer Durables
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	IKEA INDIA	IKEA says ‘Hej’ India in Style	IKEA INDIA PRIVATE LIMITED	GOLD

06. Best Media Strategy : Services
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Vodafone	Sponsored Unofficially, Buzziest Officially!!!	Vodafone Idea Ltd.	GOLD
2	Initiative	Amazon Prime Video	Do you think Mass media cannot be customised , think again	Amazon	GOLD
3	Initiative	Amazon India	CUSTOMER OBSESSION AT SCALE - FOR AMAZON INDIA	Amazon India	GOLD

07. Best Media Strategy : Media
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Netflix	Media Ke Bazaar Mein, Sabse Bada Dhanda Hai Strategy	Netflix	SILVER

08. Best Digital Strategy
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Brooke Bond Red Label	Brooke Bond Red Label : Making India little more Inclusive, One Cup at a Time	Hindustan Unilever Limited	GOLD
2	Wavemaker	Vodafone	Sponsored Unofficially, Buzziest Officially!	Vodafone Idea Ltd.	GOLD
3	Mindshare	Hindustan Unilever Limited	Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens	Hindustan Unilever Limited	SILVER
4	Wavemaker	Vodafone	Apna raasta khud chuno- befikr with India’s first mobile safety service for women	Vodafone Idea Ltd.	SILVER
5	Mindshare	Otrivin	Otrivin - Cold and Flu Predictor	GlaxoSmithKline Consumer Healthcare	BRONZE

09. Best Media Innovation : Television
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Essence	Google Home	OK Google! Lets have some Koffee!	Google India	GOLD
2	Mindshare	Star Sports	Pause & Play	Star India Private Limited	SILVER
3	Wavemaker	Savlon	A news anchor without a teleprompter	ITC Ltd.	BRONZE
4	Mindshare	Brooke Bond Red Label	Bringing Two Rival Nations Together Over a Different 'Cup'	Hindustan Unilever Limited	BRONZE

10. Best Media Innovation : Print - Dailies
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Madison Media	Tata Salt	Missing "I"	Tata Chemicals	SILVER
2	Wavemaker	Myntra	OUTSMARTing the jacket with India’s first ‘editorial’ Advertisement	Myntra Design Pvt. Ltd.	SILVER

11. Best Media Innovation : Print - Magazines
NO METAL AWARDED

12. Best Media Innovation : Out of Home
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Street Talk -A division of Signpost India	Nestle India	Bus Shelters that talk Coffee	Nestle	GOLD
2	Street Talk -A division of Signpost India	Future Retail Ltd.	World’s First Glam Tram	Future Retail Ltd. (FBB)	SILVER
3	Laqshya	Jeep	Jeep- Creating India's largest Installation-Asia Book Of Records Totle	FCA India Automobiles Private Limited	BRONZE

13. Best Media Innovation : Ambient Media
NO METAL AWARDED

14. Best Media Innovation : Cinema
NO METAL AWARDED

15. Best Media Innovation : Radio
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Initiative	Amazon Echo	Knock Knock.. Who's There?... Its RJ ALEXA!!	Amazon	GOLD
2	Mindshare	Star Sports	Pangewala Padosi - Asia Cup	Star India Pvt. Limited	SILVER
3	Mindshare	Vaseline Petroleum Jelly	How Radio became a Perfect Grandmother!	Hindustan Unilever Limited	SILVER
4	DDB Mudra Group	NICOTEX NICOTINE GUM	#EKCIGARETTEKAM - Anthem of Determination. Making India Lung Cancer free – one cigarette at a time	CIPLA HEALTH LIMITED	BRONZE
5	Mindshare	Hindustan Unilever	How we used Radio by changing a habit & made India - a little cleaner	Hindustan Unilever Limited	BRONZE

16. Best Media Innovation : Digital - Search
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	WATConsult	Racold	Mind Your Language	Racold	GOLD
2	Wavemaker	Garnier Micellar Water	One swipe to a new regime	L'Oreal India	GOLD
3	Mindshare	Kurkure	Kurkure Contains Plastic?	PepsiCo	SILVER
4	Wavemaker	Vodafone	Decoding the generic search behavior of female audience to create awareness and increase adoption of Sakhi	Vodafone Idea Ltd.	BRONZE

17. Best Media Innovation : Digital - Social Media
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Vodafone	How Vodafone became the Buzziest brand during IPL on Social Media	Vodafone Idea Ltd.	SILVER
2	Madison Media	MTV India	Gotcha!	Viacom 18	SILVER
3	Madison Media	Tata Salt	When we made India realize that the “I” is missing	Tata Chemicals Ltd.	SILVER
4	Wavemaker	Netflix	India swiped right with #LittleThings	Netflix	BRONZE
5	Wavemaker	Max Bupa Health Insurance	WHEN EXTRA KILOS FAUGHT CANCER!	Max Bupa Health Insurance	BRONZE

18. Best Media Innovation : Digital - Mobile / hand held devices
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Madison Media	MTV India	When India Dared To Stare	Viacom 18	BRONZE

19. Best Media Innovation : Digital - Display
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Netflix	Kabhi Kabhi Lagta Hai, Apun Hi (Innovation Ka) Bhagwaan Hai	Netflix	SILVER
2	Essence	Google Search App	Making Google your friendly, ‘neighbourhood’ search through ‘Local’	Google India	BRONZE
3	Madison Media	Asian Paints Royale Atmos	Clean The Air	Asian Paints	BRONZE
4	Madison Media	Tata salt	The Day Without an I	Tata Chemicals Ltd.	BRONZE

20. Best Media Innovation : Digital - Video
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Brooke Bond Red Label	India's first Isspeshal Band	Hindustan Unilever Limited	GOLD
2	Wavemaker	Cadbury Perk	Cadbury Perk made 81 million Indian youth, re-imagine elections.	Mondelez India Food Private Limited	GOLD
3	Initiative	Amazon India	Echo Youtube Preroll	Amazon India	SILVER
4	Mindshare	Brooke Bond Red Label	Bringing Two Rival Nations Together Over a Different 'Cup'	Hindustan Unilever Limited	SILVER
5	Mindshare	Quaker	Kitchen Khanna Konversations with Quaker	PepsiCo	BRONZE
6	Wavemaker	Cadbury Dairy Milk Silk	Making more than 1 million "hearts pop out" on Valentine’s Day	Mondelez India Food Private Limited	BRONZE

21. Best Media Innovation : Digital - Multiple Platform
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Wavemaker	Vodafone	Apna raasta khud chuno- befikr with India’s first mobile safety service for women	Vodafone Idea Ltd.	SILVER
2	Wavemaker	Cadbury Dairy Milk Silk	Making more than 1 million “hearts pop out” on Valentine’s day	Mondelez India Food Private Limited	SILVER
3	Wavemaker	Vodafone	How Vodafone became the Buzziest brand during IPL	Vodafone Idea Ltd.	BRONZE
4	Madison Media	Tata Salt	The Missing I	Tata Chemicals Ltd.	BRONZE
5	Mindshare	Hindustan Unilever Limited	Every Homemaker's ally - Cleanipedia	Hindustan Unilever Limited	BRONZE

22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution
No.	Entrant	Brand	Caption / Title	Client Name	G/S/B
1	Mindshare	Horlicks	Engagement in a Media Dark Market, 81% Delivered!	GlaxoSmithKline Consumer Healthcare	GOLD
2	Madison Media	Colors	When Colors Won Its Fans Back During IPL 2019	Viacom 18

Emvies 2019 Mindshare and HUL back to the top