Mindhsare and Hindustan Unilever made a grand comeback as the ‘Media Agency of the year’ and the ‘Media Client of the year’ at the 19th edition of Emvies Awards held in Mumbai on October 4. Wavemaker, which had beaten Mindshare last year to claim the ‘Agency of the year’ title, was a close No. 2 this year. Vodafone too slipped to No. 2 position this year.
At Emvies 2019, Mediacom India and Watconsult won Grand Emvie Award.
Mediacom India bagged the Grand Emvie for Ariel’s ‘Now It’s time Sons- Share the Load’. Watconsult bagged the Grand Emvie for Ariston Thermo – Racold - Mind Your Language.
The Best Implementation Team of the Year went to Street Talk -A division of Signpost India for Nestle - Nestle India - Bus Shelters that talk Coffee in the category ‘Best Media Innovation: Out of Home’.
MA Parthasarathy, who took over as the CEO of Mindshare South Asia earlier this year, credited this victory to the hunger of winning more than the previous year and told BestMediaInfo.com that it was possible because of the clients and young talents at work who push for a better performance every year.
“Every year is a learning experience. We count ourselves lucky to have some fabulous clients to work with. They give us opportunities to work for them and win these awards and medals. It is almost like a responsibility to win for clients who trust and choose our agency,” said Parthasarathy who is fondly known as Maps.
When asked the reasons behind the performance, Maps said, “The big thing we have done is that we have invested heavily in terms of data and consumer insights for better understanding of consumers. We experiment on how much we can use data and analytics to get into the path of the consumer.”
Maps believes that agencies should be completely open sourced and platform-neutral. “Besides, we always think of ideas that haven’t been done before in the market,” he said.
Amin Lakhani, COO, Mindshare South Asia, said, “We have always been experimental with the use of data, digital and content. Our clients have played a major role in these victories. They have supported us in our endeavours to go beyond the seen and raise our bars year after year. Hence, our clients are equal holders of these awards as we are.”
While Mindshare topped with 340 points closely followed by Wavemaker with 310 points, Initiative was third most awarded agency with 135 points.
Agency wise tally:
No. |
AGENCY NAME |
GRAND EMVIE 20 POINTS |
GOLD 15 POINTS |
SILVER 10 POINTS |
BRONZE 5 POINTS |
TOTAL POINTS |
1 |
Mindshare |
|
5 |
19 |
15 |
340 |
2 |
Wavemaker |
|
12 |
9 |
8 |
310 |
3 |
Initiative |
|
7 |
1 |
4 |
135 |
4 |
Madison Media |
|
1 |
4 |
5 |
80 |
5 |
WATConsult |
1 |
2 |
|
|
50 |
6 |
MEDIACOM INDIA |
1 |
|
2 |
|
40 |
7 |
Essence |
|
1 |
|
2 |
25 |
8 |
Street Talk - A Division of Signpost India |
|
1 |
1 |
|
25 |
9 |
DDB Mudra Group |
|
|
1 |
1 |
15 |
10 |
Motivator |
|
|
1 |
|
10 |
11 |
Isobar India |
|
|
|
1 |
5 |
12 |
Laqshya |
|
|
|
1 |
5 |
|
|
2 |
29 |
38 |
37 |
|
Client wise tally:
No. |
Client Name |
GRAND EMVIE 20 POINTS |
GOLD 15 POINTS |
SILVER 10 POINTS |
BRONZE 5 POINTS |
TOTAL POINTS |
1 |
Hindustan Unilever Limited |
|
2 |
11 |
11 |
195 |
2 |
Vodafone Idea Ltd. |
|
4 |
4 |
2 |
110 |
3 |
Amazon India |
|
4 |
1 |
|
70 |
4 |
Netflix |
|
2 |
2 |
1 |
55 |
5 |
RB |
|
2 |
|
3 |
45 |
6 |
Mondelez India Food Private Limited |
|
1 |
1 |
2 |
35 |
7 |
GlaxoSmithKline Consumer Healthcare |
|
1 |
|
3 |
30 |
8 |
ITC Ltd. |
|
1 |
1 |
1 |
30 |
9 |
L'Oreal India |
|
2 |
|
|
30 |
10 |
Procter & Gamble Hygiene and Health care Limited |
1 |
|
1 |
|
30 |
11 |
Tata Chemicals Ltd. |
|
|
2 |
2 |
30 |
12 |
Viacom 18 |
|
1 |
1 |
1 |
30 |
13 |
Google India |
|
1 |
|
2 |
25 |
14 |
Ariston Thermo |
1 |
|
|
|
20 |
15 |
Castrol India Limited |
|
|
2 |
|
20 |
16 |
Guiltfree Industries Ltd. |
|
1 |
|
1 |
20 |
17 |
Star India Private Limited |
|
|
2 |
|
20 |
Winners list:
01. Best Media Strategy : Consumer Products - Cosmetics, toiletries, personal hygiene |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Savlon |
Savlon turned mass media into Braille |
ITC Ltd. |
SILVER |
|
|
|
|
|
|
|
|
|
|
|
|
02. Best Media Strategy : Consumer Products - Beverages and drinks |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
Kingfisher |
Make your own Beer - Anytime, Anywhere! |
United Breweries Limited |
GOLD |
2 |
Mindshare |
Brooke Bond Red Label |
Brooke Bond Red Label : Making India little more Inclusive, One Cup at a Time |
Hindustan Unilever Limited |
SILVER |
|
|
|
|
|
|
03. Best Media Strategy : Consumer Products - Confectionary and food |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Initiative |
Too Yumm Multigrain Chips |
Virat proves to the Nation that Chips can be Healthy too |
Guiltfree Industries Ltd. |
BRONZE |
|
|
|
|
|
|
04. Best Media Strategy : Consumer Products - Others |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
Rin |
The campaign that saved 5000 Mn Litres of Water !! |
Hindustan Unilever Limited |
SILVER |
2 |
Mindshare |
Otrivin |
Otrivin - Cold and Flu Predictor |
GlaxoSmithKline Consumer Healthcare |
BRONZE |
|
|
|
|
|
|
05. Best Media Strategy : Consumer Durables |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
IKEA INDIA |
IKEA says ‘Hej’ India in Style |
IKEA INDIA PRIVATE LIMITED |
GOLD |
|
|
|
|
|
|
06. Best Media Strategy : Services |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Vodafone |
Sponsored Unofficially, Buzziest Officially!!! |
Vodafone Idea Ltd. |
GOLD |
2 |
Initiative |
Amazon Prime Video |
Do you think Mass media cannot be customised , think again |
Amazon |
GOLD |
3 |
Initiative |
Amazon India |
CUSTOMER OBSESSION AT SCALE - FOR AMAZON INDIA |
Amazon India |
GOLD |
|
|
|
|
|
|
07. Best Media Strategy : Media |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Netflix |
Media Ke Bazaar Mein, Sabse Bada Dhanda Hai Strategy |
Netflix |
SILVER |
|
|
|
|
|
|
08. Best Digital Strategy |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
Brooke Bond Red Label |
Brooke Bond Red Label : Making India little more Inclusive, One Cup at a Time |
Hindustan Unilever Limited |
GOLD |
2 |
Wavemaker |
Vodafone |
Sponsored Unofficially, Buzziest Officially! |
Vodafone Idea Ltd. |
GOLD |
3 |
Mindshare |
Hindustan Unilever Limited |
Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens |
Hindustan Unilever Limited |
SILVER |
4 |
Wavemaker |
Vodafone |
Apna raasta khud chuno- befikr with India’s first mobile safety service for women |
Vodafone Idea Ltd. |
SILVER |
5 |
Mindshare |
Otrivin |
Otrivin - Cold and Flu Predictor |
GlaxoSmithKline Consumer Healthcare |
BRONZE |
|
|
|
|
|
|
09. Best Media Innovation : Television |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Essence |
Google Home |
OK Google! Lets have some Koffee! |
Google India |
GOLD |
2 |
Mindshare |
Star Sports |
Pause & Play |
Star India Private Limited |
SILVER |
3 |
Wavemaker |
Savlon |
A news anchor without a teleprompter |
ITC Ltd. |
BRONZE |
4 |
Mindshare |
Brooke Bond Red Label |
Bringing Two Rival Nations Together Over a Different 'Cup' |
Hindustan Unilever Limited |
BRONZE |
|
|
|
|
|
|
10. Best Media Innovation : Print - Dailies |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Madison Media |
Tata Salt |
Missing "I" |
Tata Chemicals |
SILVER |
2 |
Wavemaker |
Myntra |
OUTSMARTing the jacket with India’s first ‘editorial’ Advertisement |
Myntra Design Pvt. Ltd. |
SILVER |
|
|
|
|
|
|
11. Best Media Innovation : Print - Magazines |
|||||
NO METAL AWARDED |
|||||
|
|
|
|
|
|
12. Best Media Innovation : Out of Home |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Street Talk -A division of Signpost India |
Nestle India |
Bus Shelters that talk Coffee |
Nestle |
GOLD |
2 |
Street Talk -A division of Signpost India |
Future Retail Ltd. |
World’s First Glam Tram |
Future Retail Ltd. (FBB) |
SILVER |
3 |
Laqshya |
Jeep |
Jeep- Creating India's largest Installation-Asia Book Of Records Totle |
FCA India Automobiles Private Limited |
BRONZE |
|
|
|
|
|
|
13. Best Media Innovation : Ambient Media |
|||||
NO METAL AWARDED |
|||||
|
|
||||
14. Best Media Innovation : Cinema |
|||||
NO METAL AWARDED |
|||||
|
|
|
|
|
|
15. Best Media Innovation : Radio |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Initiative |
Amazon Echo |
Knock Knock.. Who's There?... Its RJ ALEXA!! |
Amazon |
GOLD |
2 |
Mindshare |
Star Sports |
Pangewala Padosi - Asia Cup |
Star India Pvt. Limited |
SILVER |
3 |
Mindshare |
Vaseline Petroleum Jelly |
How Radio became a Perfect Grandmother! |
Hindustan Unilever Limited |
SILVER |
4 |
DDB Mudra Group |
NICOTEX NICOTINE GUM |
#EKCIGARETTEKAM - Anthem of Determination. Making India Lung Cancer free – one cigarette at a time |
CIPLA HEALTH LIMITED |
BRONZE |
5 |
Mindshare |
Hindustan Unilever |
How we used Radio by changing a habit & made India - a little cleaner |
Hindustan Unilever Limited |
BRONZE |
|
|
|
|
|
|
16. Best Media Innovation : Digital - Search |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
WATConsult |
Racold |
Mind Your Language |
Racold |
GOLD |
2 |
Wavemaker |
Garnier Micellar Water |
One swipe to a new regime |
L'Oreal India |
GOLD |
3 |
Mindshare |
Kurkure |
Kurkure Contains Plastic? |
PepsiCo |
SILVER |
4 |
Wavemaker |
Vodafone |
Decoding the generic search behavior of female audience to create awareness and increase adoption of Sakhi |
Vodafone Idea Ltd. |
BRONZE |
|
|
|
|
|
|
17. Best Media Innovation : Digital - Social Media |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Vodafone |
How Vodafone became the Buzziest brand during IPL on Social Media |
Vodafone Idea Ltd. |
SILVER |
2 |
Madison Media |
MTV India |
Gotcha! |
Viacom 18 |
SILVER |
3 |
Madison Media |
Tata Salt |
When we made India realize that the “I” is missing |
Tata Chemicals Ltd. |
SILVER |
4 |
Wavemaker |
Netflix |
India swiped right with #LittleThings |
Netflix |
BRONZE |
5 |
Wavemaker |
Max Bupa Health Insurance |
WHEN EXTRA KILOS FAUGHT CANCER! |
Max Bupa Health Insurance |
BRONZE |
|
|
|
|
|
|
18. Best Media Innovation : Digital - Mobile / hand held devices |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Madison Media |
MTV India |
When India Dared To Stare |
Viacom 18 |
BRONZE |
|
|
|
|
|
|
19. Best Media Innovation : Digital - Display |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Netflix |
Kabhi Kabhi Lagta Hai, Apun Hi (Innovation Ka) Bhagwaan Hai |
Netflix |
SILVER |
2 |
Essence |
Google Search App |
Making Google your friendly, ‘neighbourhood’ search through ‘Local’ |
Google India |
BRONZE |
3 |
Madison Media |
Asian Paints Royale Atmos |
Clean The Air |
Asian Paints |
BRONZE |
4 |
Madison Media |
Tata salt |
The Day Without an I |
Tata Chemicals Ltd. |
BRONZE |
|
|
|
|
|
|
20. Best Media Innovation : Digital - Video |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
Brooke Bond Red Label |
India's first Isspeshal Band |
Hindustan Unilever Limited |
GOLD |
2 |
Wavemaker |
Cadbury Perk |
Cadbury Perk made 81 million Indian youth, re-imagine elections. |
Mondelez India Food Private Limited |
GOLD |
3 |
Initiative |
Amazon India |
Echo Youtube Preroll |
Amazon India |
SILVER |
4 |
Mindshare |
Brooke Bond Red Label |
Bringing Two Rival Nations Together Over a Different 'Cup' |
Hindustan Unilever Limited |
SILVER |
5 |
Mindshare |
Quaker |
Kitchen Khanna Konversations with Quaker |
PepsiCo |
BRONZE |
6 |
Wavemaker |
Cadbury Dairy Milk Silk |
Making more than 1 million "hearts pop out" on Valentine’s Day |
Mondelez India Food Private Limited |
BRONZE |
|
|
|
|
|
|
21. Best Media Innovation : Digital - Multiple Platform |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Vodafone |
Apna raasta khud chuno- befikr with India’s first mobile safety service for women |
Vodafone Idea Ltd. |
SILVER |
2 |
Wavemaker |
Cadbury Dairy Milk Silk |
Making more than 1 million “hearts pop out” on Valentine’s day |
Mondelez India Food Private Limited |
SILVER |
3 |
Wavemaker |
Vodafone |
How Vodafone became the Buzziest brand during IPL |
Vodafone Idea Ltd. |
BRONZE |
4 |
Madison Media |
Tata Salt |
The Missing I |
Tata Chemicals Ltd. |
BRONZE |
5 |
Mindshare |
Hindustan Unilever Limited |
Every Homemaker's ally - Cleanipedia |
Hindustan Unilever Limited |
BRONZE |
|
|
|
|
|
|
22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
Horlicks |
Engagement in a Media Dark Market, 81% Delivered! |
GlaxoSmithKline Consumer Healthcare |
GOLD |
2 |
Madison Media |
Colors |
When Colors Won Its Fans Back During IPL 2019 |
Viacom 18 |
GOLD |
3 |
Isobar India |
Ceat |
Use of Blockchain Technology To Reduce Ad Fraud. |
Ceat Tyres |
BRONZE |
4 |
Mindshare |
Otrivin |
Otrivin - Cold and Flu Predictor |
GlaxoSmithKline Consumer Healthcare |
BRONZE |
|
|
|
|
|
|
23. Best Media Innovation : Best Use of Influencer Marketing for a brand |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
Aditya Birla Health Insurance |
#JumpForHealth |
Aditya Birla Capital Health Insurance |
SILVER |
2 |
Wavemaker |
Cadbury Dairy Milk Silk |
Making more than 1 million “hearts pop out” on Valentine’s day |
Mondelez India Food Private Limited |
BRONZE |
3 |
Mindshare |
Brooke Bond Red Label |
India's first Isspeshal Band |
Hindustan Unilever Limited |
BRONZE |
|
|
|
|
|
|
24. Best Media Innovation : Events / Experiential Marketing |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
Lifebuoy |
The Electronic Voting Machine Wins India’s Vote for Health |
Hindustan Unilever Limited |
SILVER |
2 |
DDB Mudra Group |
McDonald's |
Make Your Choice |
Hardcastle Restaurants Pvt. Ltd. |
SILVER |
3 |
Motivator |
Himalaya Companion Care |
Purrfect IPL |
Himalaya Companion Care |
SILVER |
4 |
Mindshare |
Hamam |
Safety Starts at School Hamam#GoSafeOutside |
Hindustan Unilever Limited |
BRONZE |
|
|
|
|
|
|
25. Best Media Innovation : Direct Marketing |
|||||
NO METAL AWARDED |
|||||
|
|
|
|
|
|
26. Best Media Innovation : Branded Content - Use of Branded content in film, TV, music video, sponsorship |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
Castrol India |
Super Mechanic Contest |
Castrol India Limited |
SILVER |
2 |
Essence |
Google Home |
OK Google! Lets have some Koffee! |
Google India |
BRONZE |
|
|
|
|
|
|
27. Best Media Innovation : Branded Content - Use of Branded Content Created for Digital, OTT or Social |
|||||
NO METAL AWARDED |
|||||
|
|
|
|
|
|
28. Best Media Innovation : Rural Activation |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Vodafone |
Vodafone creating “WHEELS OF CHANGE” in rural Kerala |
Vodafone Idea Ltd. |
GOLD |
2 |
Wavemaker |
Colgate Swarna Ved Shakti |
MAKING 3 CRORE PEOPLE IN UP EXPERIENCE THE BEST NATURAL TOOTHPASTE IN 45 DAYS |
Colgate Palmolive (India) Ltd. |
GOLD |
3 |
Initiative |
Dettol |
India's First Hygiene Parliament |
RB |
GOLD |
4 |
Initiative |
Harpic |
Making India Toilet Proud |
RB |
BRONZE |
|
|
|
|
|
|
29. Best Media Innovation : Sponsorships |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Madison Media |
Asian Paints Corporate |
#PeopleAddColor |
Asian Paints |
SILVER |
2 |
Mindshare |
Axe |
Mard Ban yaar |
Hindustan Unilever Limited |
BRONZE |
3 |
Initiative |
Dettol |
Mission : Clean India |
RB |
BRONZE |
4 |
Madison Media |
Dominos |
No Party Without Dominos |
Jubilant Foodworks |
BRONZE |
|
|
|
|
|
|
30. Best Media Research / Analytics : Best Media Research using proprietary data |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
Lifebuoy |
The Predictive “Bell-Weather” in an “Intent” Driven World |
Hindustan Unilever Limited |
SILVER |
2 |
Mindshare |
Brooke Bond and Vaseline |
The Darwinian Theory of Maximising Portfolio Sales with Media |
Hindustan Unilever Limited |
SILVER |
3 |
Mindshare |
Hindustan Unilever Limited |
Hitting the bulls-eye with Javelin |
Hindustan Unilever Limited |
BRONZE |
|
|
|
|
|
|
31. Best Media Research / Analytics : Best Media Research using existing data |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
ESP Properties India |
Box Office Conversion Model |
ESP Properties India - GroupM Media India Pvt. Ltd. |
SILVER |
2 |
Wavemaker |
Wavemaker India |
Attribution_Systems that think rationally and dynamically |
Wavemaker India |
BRONZE |
|
|
|
|
|
|
32. Best Media Research / Analytics : Best use of Analytics / Data Technology |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
Tresemme |
How Tresemme got a bee-line of consumers to its Youtube channel! |
Hindustan Unilever Limited |
SILVER |
2 |
Mindshare |
Multi Brand - UltraTech, Tres semme |
KYVE 2.0 - Know Your Videos Effectively |
UltraTech Cement Ltd. |
SILVER |
3 |
Mindshare |
Hindustan Unilever Limited |
Hitting the bulls-eye with Javelin |
Hindustan Unilever Limited |
BRONZE |
4 |
Mindshare |
Hindustan Unilever Limited |
Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens |
Hindustan Unilever Limited |
BRONZE |
|
|
|
|
|
|
33. Best Integrated Campaign : Consumer Products - Cosmetics, toiletries, personal hygiene |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Savlon |
Savlon turned mass media into Braille |
ITC Ltd. |
GOLD |
2 |
Wavemaker |
Garnier Micellar water |
One Swipe to a New regime |
L'Oreal India |
GOLD |
3 |
Mindshare |
Lifebuoy |
The Infection Alert System - An Inclusive Media Strategy across the Income Pyramid |
Hindustan Unilever Limited |
BRONZE |
|
|
|
|
|
|
34. Best Integrated Campaign : Consumer Products - Beverages and drinks |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
Brooke Bond Red Label |
Apno ko Apnao |
Hindustan Unilever Limited |
BRONZE |
|
|
|
|
|
|
35. Best Integrated Campaign : Consumer Products - Confectionary and food |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Initiative |
Too Yumm Multigrain Chips |
Virat proves to the Nation that Chips can be Healthy too |
Guiltfree Industries Ltd. |
GOLD |
|
|
|
|
|
|
36. Best Integrated Campaign : Consumer Products - Others |
|||||
No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
Castrol - Castrol CRB |
Truck Aasana |
Castrol India Limited |
SILVER |
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37. Best Integrated Campaign : Consumer Durables |
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No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Initiative |
Amazon Echo |
How Amazon Echo connected with consumers & Built relevance in their lives |
Amazon |
GOLD |
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|
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38. Best Integrated Campaign : Services |
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No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
WATConsult |
SBI Life Insurance |
Thanks A Dot |
SBI LIfe Insurance |
GOLD |
2 |
Wavemaker |
Vodafone |
Apna raasta khud chuno- befikr with India’s first mobile safety service for women |
Vodafone Idea Ltd. |
GOLD |
3 |
Wavemaker |
Vodafone |
How Vodafone became the Buzziest brand during IPL (USoF) |
Vodafone Idea Ltd. |
SILVER |
4 |
MEDIACOM INDIA |
Adidas India |
Real Kashmir |
Adidas India Marketing Pvt. Ltd. |
SILVER |
|
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|
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|
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39. Best Integrated Campaign : Media |
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No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Netflix |
Media Ke Bazaar Mein, Sabse Bada Dhanda Hai Integration! |
Netflix |
GOLD |
2 |
Wavemaker |
Netflix |
THE BLOODY MEDIA TAKEOVER! |
Netflix |
GOLD |
|
|
|
|
|
|
40. Best Ongoing Media Campaign |
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No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Initiative |
Dettol & Harpic |
Mission : Clean India |
RB |
GOLD |
2 |
Wavemaker |
Eureka Forbes Ltd. |
We kept India drink healthy water – Pincode by Pincode! |
Eureka Forbes Ltd. |
GOLD |
3 |
Mindshare |
Brooke Bond Red Label |
The 6 Pack Band |
Hindustan Unilever Limited |
SILVER |
4 |
MEDIACOM INDIA |
Ariel |
Now Its time Sons- Share the Load |
Procter & Gamble Hygiene and Health care Limited |
SILVER |
5 |
Mindshare |
Lifebuoy |
The Adaptive Data Lighthouse : Scaling up the Infection Alert System in Rural Area |
Hindustan Unilever Limited |
SILVER |
|
|
|
|
|
|
41. EMVIE for Good |
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No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Initiative |
Dettol & Harpic |
Mission : Clean India |
RB |
BRONZE |
42. Best Implementation Team Of The Year |
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|
|
|
NO. |
CATEGORY |
AGENCY NAME |
BRAND NAME / CAPTION TITLE |
CLIENT NAME |
G/S/B |
1 |
Best Media Innovation : Out of Home |
Street Talk -A division of Signpost India |
Nestle India - Bus Shelters that talk Coffee |
Nestle |
GOLD |
43. Best Media Buying Team Of The Year |
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No. |
Entrant |
Brand |
Caption / Title |
Client Name |
G/S/B |
1 |
Mindshare |
Hindustan Unilever Limited |
Choreographing Investments |
Hindustan Unilever Limited |
GOLD |
2 |
MEDIACOM INDIA |
Corporate |
Innovation & thought leadership to drive riskless hedge against inflation |
Procter & Gamble Hygiene and Health care Limited |
SILVER |
3 |
Initiative |
RB |
5 Brave men |
RB |
BRONZE |
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|
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44. Best Media Innovation From Media Agencies Not Exceeding Rs.50 Crores Annual Billing |
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|
NO METAL AWARDED |
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45. Young EMVIE of The Year |
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No. |
Entrant |
Name of the Person |
Brand - Caption / Title |
Client Name |
G/S/B |
1 |
Wavemaker |
Ananya Sengupta |
Myntra - Piedpiper of content - The storyteller |
Myntra Designs Pvt. Ltd. |
GOLD |
2 |
Madison Media |
Rishab Aggarwal |
Tata Salt - Worth the Salt |
Tata Chemicals Ltd. |
SILVER |
3 |
Wavemaker |
Sampan Kamble |
Netflix - Love Sex Bhookha |
Netflix |
SILVER |
4 |
Wavemaker |
Hem Shah |
Mondelez - ONE MILLENNIAL TARGETING MILLIONS OF MILLENNIALS |
Mondelez India Food Pvt. Ltd. |
SILVER |
5 |
Wavemaker |
Ayush Doshi |
Vodafone - Challenging the taur tarike of media planning |
Vodafone Idea Ltd. |
BRONZE |
6 |
Wavemaker |
Satya Sourabh |
Netflix - NETFLIX AND CHILLS |
Netflix |
BRONZE |
Other special awards:
BEST MEDIA PARTNER OF THE YEAR : TELEVISION - STAR WORLD |
BEST MEDIA PARTNER OF THE YEAR : PRINT - HINDUSTAN TIMES & THE TIMES OF INDIA |
BEST MEDIA PARTNER OF THE YEAR : CINEMA - NOT AWARDED |
BEST MEDIA PARTNER OF THE YEAR : RADIO - RADIO ONE |
BEST MEDIA PARTNER OF THE YEAR : DIGITAL - FACEBOOK |
BEST MEDIA PARTNER OF THE YEAR : OUT OF HOME / AMBIENT MEDIA - JAGRAN |