CupShup, an independent advertising start-up, which helps brands communicate with their audience through cup branding, appointed Sanjay Nanavare as their VP, Business Development.
Prior to CupShup, Nanavare was the Deputy General Manager at Khushi Advertising Ideas. He is an experienced marketing professional with a demonstrated history of working in print, television, cinema and ambient media. He is skilled in marketing and ad-sales with expertise in client/agency relationship management, customer satisfaction, retention and people management and possesses astute business knowledge. Throughout his advertising career spanning over 25 years, Nanavare has worked with prominent media houses, including Indian Express Group, Business Standard, Asian Age, Sakal Papers Ltd, Etv/Eenadu Group, Gujarat Samachar, Qube Cinema Technologies and Khushi Ambient Media.
Sanil Jain, Co-Founder at CupShup, said, “We are delighted to have Sanjay with us. His vast experience in the advertising industry and leadership qualities will surely add value to our organisation. We are confident that his deep understanding of Indian consumers and cultural insights will fuel our growth plans.”
Talking about his role, Nanavare says, “I am excited to be associated with a unique kind of advertising model with CupShup. The team’s understanding of the target market and creative reflections is very interesting. I cannot wait to discover more of it with CupShup.”