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Columbus India bags digital business of AIS Glass

The agency will work in the areas of social media management, search engine optimisation, search engine marketing, paid social, paid digital media, performance marketing, website development and AMC and technology solutions

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed the digital AOR (Agency of Record) for AIS Glass.

The account was won following an elaborate pitch process across all the businesses of AIS Glass, including architectural glass, automotive glass, consumer glass, AIS Windows, AIS Glasxperts, AIS Windshield Experts and AIS Car Fit Experts, and will be handled from the agency’s Mumbai and Gurgaon Offices. Sohail Khan from Columbus India’s Mumbai Office will be spearheading this relationship along with a multifaceted cross functional team from across regions.

As part of the new mandate, the assignment will involve using Columbus India’s expertise for servicing existing digital requirements of AIS Glass in the areas of social media management, search engine optimisation, search engine marketing, paid social, paid digital media, performance marketing, website development and AMC and technology solutions, including consultancy for emerging new digital technologies.

Vikram Khanna

Vikram Khanna, COO (Consumer Glass &Architectural Institutional Business), CMO & CIO, Asahi India Glass, said, “AIS is India’s leading automotive and building glass company. We are trying to establish direct connect with our consumers in automotive, home and building market with our brands — AIS Windshield Experts (India’s largest automotive glass repair and replacement service provider), AIS Glasxperts (design, supply and installation services for customised and innovative glass and window solutions) and AIS Windows (complete door and window solutions in uPVC, wood and aluminium profiles). We strive to be present in the minds of our valuable customers all the time, apprising them of various initiatives, activities and products / Solutions on offer.

“A strong agency for the ever-expanding digital space is required to keep us connected with consumers in digital world, and on-boarding Columbus India gives us that confidence to do so. AIS is happy to welcome Columbus India, a part of the Dentsu Aegis group. We began this relationship with late Anurag Gupta (then CEO, Columbus India), an expert and one of the pioneers in digital media. He had a certain vision in his mind for increasing the digital footprint of our brands. Going forward, we believe Nitin Sabharwal (COO, Columbus India) and his team led by Sohail Khan (Business Head, Columbus India) will do justice to this. We have the confidence in this relationship to reach out to our consumers on the digital medium more closely and effectively.”

Nitin Sabharwal

Nitin Sabharwal, COO, Columbus India, said, “AIS glass is one of our most awesome wins in the recent past as this was one of the last pitches done by our late CEO Anurag Gupta himself and also due to the fact that we are actually helping AIS in their digital transformation across all platforms and digital assets.”

Deven Dharamdasani

Deven Dharamdasani, CEO, SVG Media, added, “It’s a matter of great pride for Columbus India to be the Brand Voice and the communication partner for AIS India. A brand that has been leading for over three decades in the glass Industry to have placed their trust in us. We are excited to partner with them in their digital journey and hope to bring in the change in their social media brand communication and engagement with their audiences.”

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