The Asia Pacific Effie A wards has introduced David Porter, Vice-President of Global Media at Unilever AAR (markets outside Europe and the Americas), as the Chairman for the 2020 edition of the awards.
Porter possesses more than 40 years of industry experience in both agency and in-house capacities. Prior to joining Unilever in 2010, Porter spent 25 years in UK agencies before a seven-year stay in Asia Pacific with Mindshare where he managed the agency’s multimarket relationship with Unilever.
In his present role at Unilever, Porter oversees one of the largest media budgets in a diverse region spanning 14 time zones. He is responsible for driving the company’s innovation in communications channel planning to develop Unilever into a major force in digital marketing in the region.
Unilever holds the title as the Most Effective Marketer for the 2019 Effie Index, which ranks the companies with the most effective marketing communications ideas from around the world. This marked the sixth time the company had been accorded the accolade since 2011.
On his appointment, Porter said, “I feel deeply honoured to be the first brand marketer to chair this competition. The Effies are all about celebrating great results. Many brands have learned that purpose, insights and great creativity are the key ingredients of the secret sauce that creates effective campaigns, so I’m looking forward to seeing some amazing work from APAC when we get to judge the entries in March.”
Porter chairs the World Federation of Advertisers Media Forum, APAC and the Mobile Marketing Association, APAC. He was also a Head of Jury at the 2018 APAC Effie Awards.
Commenting on David’s appointment, Chua Bee Hong, Managing Director of Effie Asia Pacific, said, “This is the first time the APAC Effie Awards will be led by a client-side marketing professional. David is a true advocate for marketing effectiveness and has been a juror for various Effie programmes globally. We look forward to working with him to raise the bar and celebrate great ideas that work and inspire us.”
Organised by Ifektiv, the 2020 APAC Effie Awards continues to lead, inspire and champion the practice and practitioners of marketing effectiveness. Call for entries for this pre-eminent award will commence in the week ahead.
The Asia Pacific Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting its strategic business objectives.
The Effie Effectiveness Index identifies and ranks the marketing industry’s most effective advertisers, agencies and brands by analysing finalist and winner data from Effie Worldwide competitions worldwide.
For more updates and information, visit www.apaceffie.com.