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Amitabh Bachchan joins Manyavar as brand ambassador

As a part of the association, Bachchan will be seen donning the brand’s latest Diwali collection through a slew of commercials spread across TV, digital and social media

Indian-wear brand Manyavar has announced Amitabh Bachchan as their brand ambassador.

As a part of the association, Bachchan will be seen donning the brand’s latest Diwali collection through a slew of commercials spread across TV, digital and social media.

Extending the Diwali campaign, Bachchan looks elegant in Manyavar’s plush Indian wear as he expresses how Indian traditional wear is integral to major Indian celebrations.

The diverse roles that Bachchan has played in his career — his timelessness and trust with people across India — echo with the brand’s aim of providing futuristic Indian wear designs.

Commenting on the association, Ravi Modi, MD of Vedant Fashions Pvt. Ltd. said, “We are extremely honoured to have the living legend, Amitabh Bachchan endorse our brand. At Manyavar, we are always in pursuit of excellence, and aim to set higher standards. Bachchan is a name that represents excellence beyond just Hindi cinema, he is an epitome of Indian culture and tradition, something that is at our core. This makes him the ideal man to represent our brand. We are certain that with his ability to win over hearts of people of every age will inspire his fans to embrace the Indian in them.”

Bachchan said, “I am proud to have associated with a brand like Manyavar. More than anything, it is Manyavar’s belief in Indian culture and tradition, which I totally appreciate. It resonates with my beliefs and sense of belonging with the timeless Indian tradition. This Diwali, I urge everyone to celebrate traditionally.”

The advertising agency is Shreyansh Innovations.  Shreyansh Baid, Director, Shreyansh Innovations, said, “Amitabh Bachhan is an inspiration for generations. He is an institution in himself. And the brand Manyavar over the years has evolved into a name where it connects with people as a living dynamic being. So, this association is definitely one of the most exciting ones we’ve had so far. Manyavar and Amitabh Bachhan have a strong common ground, the one of love and passion, for living and promoting the Indian way of life. It presents immense creative opportunities for us and we are looking forward to working on it.” 

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