adidas Originals, the sportswear brand for the streets, has launched a product campaign Home Of Classics that pays tribute to some of the brand’s most foundational silhouettes. Bringing four franchises – both archival and contemporary – into a single collection, Home Of Classics is a representation of 50 years of the brand’s expertise with white leather sneakers, reimagined for present day.
The collection features Stan Smith, Superstar, Continental-80 and one new entrant in the family – Supercourt!
Fronted by India brand ambassador Ranveer Singh as the protagonist, the Home Of Classics campaign is shot by celebrity and fashion photographer Errikos Andreou. True to the campaign narrative ‘Made With Care, Worn Without’, the visuals capture Singh in effortless, carefree movements capturing how these iconic shoes, built with unrivalled expertise, are made a classic with the wearers’ experience. The campaign visuals on key adidas Originals doors and the local website, sport the Supercourt, Superstar, Stan Smith and Continental 80.
From falling in love with the brand to becoming an Emerging Markets Ambassador for the brand alongside Mo Salah, Singh truly embodies the spirit of adidas Originals!
Reminiscing the first pair of classics that he ever owned, Singh shares his obsession over the sneakers during his university years in the US. “I walked to a store and among all the shoes, my eyes fell on this one white beauty with the trefoil that stood out from the rest; it was the Superstar! Then on started my romance with adidas Originals! Though adidas leather kicks are meant to be worn out, I still remember the amount of care I used to take of my Superstar and spend hours cleaning it up! Flaunting the sparkling white kicks in front of my friends and peers, and the envy in their eyes was just priceless!” On the new collection, he further added, “Always been a fan of these timeless sneakers all my life, and with the launch of the Supercourt, I get to further extend my classics collection. I can’t wait to make a statement in these new icons!”
Rooted in deep cultural crossover moments, the iconic white leather sneaker is best represented by creative and progressive voices across various fields. A testament to the brand’s 50 years of expertise in making classic white leather sneakers, the Home Of Classics thus celebrates the iconic white sneaker — a style statement that has revolutionised the trend in years of fashion history. The collection launched globally on October 17 and is now available in India across adidas Originals stores and on shop.adidas.co.in
Ranveer Singh’s Instagram handle featuring the campaign video: